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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« If someone steals your car... | Main | Three kinds of blogs »

Less than a Decade

I think some people are missing the two giant takeaways from this study:
Study: More Net Equals Less TV
. The first? It took only ten years to topple the most important, most powerful medium of all time. TV elects Presidents, sells cars, introduces products and changes the culture. It also sucks the initiative and creativity of entire generations down the drain.

Ten years is a heartbeat. This is an astonishing change in the way we buy and learn and vote and grow our businesses. I don't think it has really sunk in yet.

The second? That the consumers who make the biggest difference (the busy ones, the ones who earn a lot, spend a lot, vote, talk a lot and change things) are the ones most likely to be online and least likely to watch TV.

Yes, Oprah is still far more powerful than Yahoo. But at the same time, Drudge and Jeff Bezos and Doc Searls are way more influential than their offline cousins.

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Listed below are links to weblogs that reference Less than a Decade:

» Friday, September 24, 2004 from Bowen... Bowen... Bon
Seth Godin mentions that in 10 short years... [Read More]

» Quote to remember from Big Blog Company
Yes, Oprah is still far more powerful than Yahoo. But at the same time, Drudge and Jeff Bezos and Doc Searls are way more influential than their offline cousins. - Seth Godin... [Read More]

» Market Like Oprah from Crossroads Dispatches
Yes, Oprah is still far more powerful than Yahoo. But at the same time, Drudge and Jeff Bezos and Doc Searls are way more influential than their offline cousins. - Seth Godin Surely everyone's heard about the Pontaic product placement [Read More]

» Links for a lazy Sunday from BOPnews
Stephen Yellin went solo at The Liberator. Talkleft contributor is going before the Supreme Court. Go read James Wolcott, just in general. Oh, and I've become addicted to Laura Rozen. Paul Kedrosky and Seth Godin are faves (Seth's real good).... [Read More]

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