Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Lies to protect the status quo | Main | Reality TV is the new Dot Com »

Number Ten

Certainly the most noticed from my recent list (below).

One reader writes, "I know you are busy so what I write bellow is just background to the question above. I am starting a business from the ground up right now. It seems that I cannot get in ANY door unless I know somebody. Please let me know your thoughts."

Here's why I wrote what I wrote...

When your idea is gaining traction, the easy and obvious and natural thing to do is to fear that you won't succeed because you don't know the right people. After all, we see Donald Trump getting in NBC's door, and we see some famous author getting on a talk show or some rock star getting a video on MTV twenty years after he hit his prime... it just doesnt' seem fair or right that all too often access is determined based on relationships, not some other measure of quality.

I'm all for the momentum that goes to a creator once she establishes a brand or a hit. But the facts belie this excuse. Microsoft, for example, almost always fails when they introduce something new. Most successes (in books, music, movies, politics, non-profits, etc.) don't come from where the established wisdom tells us they're going to come from. No one bet on Phish or Boing Boing or Google or Dan Brown.

Yes, it looks like the big guys (McKinsey, Steven King, General Foods) always manage to win, but what's really happening is that the big guys slowly fade away and the real growth comes from where no one expected it.

In a world where things are viral, you're more likely to succeed with passive networking (strangers recommending you) than the old school active kind. In other words, make great stuff, do your homework, build your audience and when you've got something worth talking about, people will talk about it.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834218c1a53ef

Listed below are links to weblogs that reference Number Ten:

» It's who you know. from larry borsato
Seth Godin expounds on Number 10 in his list of Lies to protect the status quo, suggesting that: "In a world where things are viral, you're more likely to succeed with passive networking (strangers recommending you) than the old school... [Read More]

» Who you know and what you do from Search Engine Positioning and Web Marketing News
Seth Godin explains the thinking behind his 'number 10' lie which we talked about yesterday. I have to say that the logic reminds me of the marxist view of history under which history is governed by the acts of the... [Read More]

» Have something worth talking about from NevOn
Seth Godin posted a list of 10 lies to protect the status quo. The one I think is especially spot on is lie #10: Who you know is more important than what you do.This is how Seth expounds #10: When [Read More]

» Being in the know from From the Crossroads
Seth Godin had a good entry a few days ago about the importance, or lack thereof, of having a strong network of "know[ing] somebody." The gist of it: if you and/or your product are good enough you don't have to know the right people. In web site ... [Read More]

» Good advice from Big Blog Company
Someone send an email to Seth Godin asking for advice about how to spread the news of his business that he is being build from the ground up. Since I know what that's like I was good to hear this:... [Read More]

» What would you do with $1,000? from [the] Jason Murphy Show
I enjoyed a solid hour of my guilty pleasure 'The Benefactor' tonight. Say what you like about the show, but I thoroughly enjoy it...on a weekly basis even. It's less "let's play house" like The Apprentice is. The Benefactor seems more real, more pl... [Read More]

» Lies to protect the status quo (reposted) from The Life and Times of Allen Lew
I had just posted this entry taken from business author, Seth Goldin. This time I decided to add commentary to it. [Read More]

» ooapkj from ooqw
unkdpweaold [Read More]

» MP3 Download Archive. Find Your Favorite MP3s from MP3 Download, music mp3 downloads. ALLOFMP3
We Offer 150000 mp3 Downloads from an Archive to browse from. Download songs, download full albums, download MTV charts, lyrics. Updated Daily. [Read More]

« Lies to protect the status quo | Main | Reality TV is the new Dot Com »