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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Less than a Decade | Main | Now that there's a name for it »

Three kinds of blogs

The other day, someone was taking a look at Joi Ito's Web and asked me what I liked about it. The subtext to her question was, "this is very different than what you're doing... is it better? worse?"

As more and more people consider blogs for politics (cover of tomorrow's NY Times magazine) or business or ego or as a hobby, I wonder if we need to get a little taxonomic here (Carolus Linnaeus - Wikipedia, the free encyclopedia). Forgive me if others have done a better job, but here's my best shot.

There are three important kinds of blogs:

1. News blogs. These are the original model. The idea is simple. An author (or authors--see Boing Boing: A Directory of Wonderful Things) chronicles the events of the day. This can be commentary on politics or news or dieting sites or merely pointers to interesting technology introductions.

Some of the most popular blogs are just carefully edited indices of the best of today's Net. Others include a lot of pithy commentary on the part of the writer. News blogs are a fantastic solution to the noise filtering problem.

2. Writer's blogs. You're reading one. These are blogs that while they occasionally riff about today's news, are mostly an opportunity for the writer to engage in an extended monologue. The monologue is influenced by reader feedback and new happenings, so it's a lot more interactive than a book, but it certainly isn't a conversation. I think this is a very new form of media (it's a process, not a batch).

3. Our blogs. This is what Joi is at the forefront of. Our Blogs are blogs that are the tip of the community iceberg. A posting on an Our blog is nothing but a firestarter, a chance to start the conversation and see what happens.


Sometimes, it's easy to assume that all blogs are the same, and therefore a blog isn't the right solution for a given problem. At the same time, there are those in the blogging community who are upset when all blogs aren't the kind of blog that they're used to. I think it's early days, and there are bound to be a few other types of blogs as time goes on.

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Listed below are links to weblogs that reference Three kinds of blogs:

» Holy synchronicity, Sethman! from The TrueTalk Blog
So, after writing the Galaxies of the Blogosphere post, I start catching up on my RSS reader subscriptions and came across this post from Seth Godin. I'll tell ya, when an idea is in the air, it's really in the [Read More]

» Three kinds of blogs - Which are best Suited to Making Money? from ProBlogger
Seth's Godin has an interesting post unpacking three types of blogs. He classifies them as: 1. News Blogs - Chronicling the News of the day on a variety of topics from Politics to Gadgetry to Recipies. 2. Writers Blogs... [Read More]

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