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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« HELLO, my name is Scott | Main | Holy smokes! »

Getting Backwards

Many companies have decided to use the web and automated phone systems to decrease their costs. What an incredibly stupid idea.

How many clicks is it from your company's website to your phone number? At Sprint: Welcome to the Sprint Customer Center, the phone number is four clicks down.

Then, once you call them, you have to go through dozens of hoops and presses and pound signs before you reach a human.

Isn't having your customers and prospects talk to you a profit center, not a cost?

Isn't the best outcome of a visit to your website a phone call?

If it's not, how can you change things so it is?

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Listed below are links to weblogs that reference Getting Backwards:

» Seth's Blog: Getting Backwards from Dan Burgin's Blog
An open letter to Seth Godin on his negative post on company's use of Websites and IVR's to control customer service costs. Seth's original post... Seth's Blog: Getting Backwards Seth, I really respect your intellect and the wonderful perspective you b... [Read More]

» Seth on phone numbers from Wallis Hamilton Industries
I believe it should take zero clicks. Each and every page has my phone number on it, and it also tells you if I’m available or not. [Read More]

» Getting Backwards from Corporate Engagement
Seth Godin's Blog: "Many companies have decided to use the web and automated phone systems to decrease their costs. What an incredibly stupid idea." [Read More]

» re: Seth's post "Getting Backwards" from schadefreunde
Great post! It's also funny that customer service falls outside the sales organization of most large companies! It seems appropriate to be part of (if the company has one!) the inside sales team. This is an opportunity to talk with... [Read More]

» Seth on Websites from Chris Busch
Check out Seth Godin's Blog for an interesting article about how companies misuse their websites and automated phone answering systems. [Read More]

» Getting Backwards posted by Seth Godin from Steve's Two Cents
Seth, I'll disagree with you on this idea of reducing costs in delivering service. I have to agree with Daniel Burgin's posting: [Read More]

» Seth's Blog: Getting Backwards from My Weblog
Link: Seth's Blog: Getting Backwards. [Read More]

» False economies from Business Bricks
We moved on Tuesday. We got five quotes for removals: four of the firms did a standardised quote over the phone one sent a rep around to do it in person. We went with the one. If you dont send a rep, you save costs. But you conver... [Read More]

« HELLO, my name is Scott | Main | Holy smokes! »