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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« why do these things spread? | Main | Safe is Risky »

Is there a right way?

So, I flew round trip to Toronto from New York yesterday.

In New York, they x rayed my shoes but ignored my digital clicker, cell phone, digital camera and assorted electronics. They also made me take off my suit jacket.

In Toronto, they ignored my shoes but took apart my clicker. They didn't care about my jacket.

On the plane from New York, they said it was fine to use cell phones as soon as we landed.

On the plane from Toronto, they insisted we not use our cell phones, even though we were on the runway for twenty minutes.

So, which is it?

One of the illusions members of the reality-based community labor under is that there's a right answer. That if you do X and Y, you're most likely to get Z.

This sort of rational thought certainly makes it easier to plan.

I'm rapidly coming to the conclusion that in fact, many complex problems don't have obviously correct answers.

My best takeaway from this insight is to pursue answers that are inexpensive and easy to test. That becoming hysterical when one particular superstition is hard to implement is ridiculous.

Most of all, being serious about a superstition is not the same as being serious about the problem at hand. We shouldn't minimize our marketing (or security, for that matter) challenges, but we ought to lighten up a bunch about the untested beliefs we bring to the table.

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Listed below are links to weblogs that reference Is there a right way?:

» Is there a right way? from everydayguru
Seth Godin has a good little post questioning the idea of a right way Seth's Blog: Is there a right way? This is a simple and complex answer. Actually it's very simple if everyone and everything is aware of the [Read More]

« why do these things spread? | Main | Safe is Risky »