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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« September 2004 | Main | November 2004 »

Quality is not a given

In just about all of my writing, I assume that the stuff you're making is world class. In a world where everything is good enough, meeting that standard isn't enough.

But it's worth a reminder every once in a while that getting the quality right still matters. I went to buy the much hyped (1 million bucks worth ) Gourmet Magazine cookbook: Amazon.com: Books: The Gourmet Cookbook : More than 1000 recipes, only to discover that every single reviewer hated the fact that they couldn't read it.

How did that happen? In a conservative industry known for not screwing up the hard stuff (no typos, page numbers in order, stuff like that), how did a book this important to the bottom line end up with yellow headlines?

[added two days later: my apologies to Ruth Reichl. I just bought the book at Borders. Hey, it's not so bad. A reasonable person might even like it. I got fooled by the Amazon reviews. I guess retail stores still have a purpose.]

The edge beyond Geranimals


Mismatch
I love this.

The web site (LIttleMissMatched) is totally lame, but the idea goes straight to the edge.

Mismatched socks for 11 year old girls. Hundreds of varieties. Four categories so you don't clash. Only sold in odd lots.

Think about how easy this was to do, and how remarkable it is. Think about how many sock marketers thought of this and then got scared and didn't. Realize how turning socks into a remarkable collectible is both obvious and satisfying and likely to succeed.

I wish they came in my size.

« September 2004 | Main | November 2004 »