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SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Is there a right way? | Blog Home | Limits »

Safe is Risky

Publishers Lunch points us to:

Amazon.com: Books: Election 2004: How Bush/kerry Won…

Is it risky to sign up and announce a book about the election weeks before it actually takes place? Risky to do a book that assumes the underdog won?

Of course not. It's risky NOT to.

What are you doing that's risky?

[yikes, the link is down. I guess Amazon wasn't ready to be that safe...]

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« Is there a right way? | Blog Home | Limits »