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« More Malcolm: The Talent Myth | Blog Home | why do these things spread? »

The Selfish Marketer (part XIV)

If this wasn't true, you wouldn't believe it.

I needed to store a bunch of stuff as I move my office (the new office, no surprise, is months behind schedule). I went to one of the handy new storage companies (Public Storage), answered all their questions and got this response (click to make it bigger).

Storage

That's right. They don't service my area. Their solution? I should move, then try again.

"Honey, we need to move to Florida!"
"Why?"
"Because we can't store our stuff here in New York."
"Oh."

To be fair, I called the number they asked me to call. I spoke to Cheryl, who was very friendly. I read her the message. She said, "Oh no, we don't serve your area."

"Why," I asked, "did they want me to call you then?"

And her answer, which is priceless, was, "So we could officially tell you."

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Listed below are links to weblogs that reference The Selfish Marketer (part XIV):

» Share the experience - be a customer first from writelife
Over at Seth Godin’s blog he posted a little something called The Selfish Marketer (part XIV). It’s absurd, so much so it’s funny. But it’s also a good example of what happens when you don’t follow a process through like [Read More]

» When Programmers Control Content from hyku | blog
Seth Godin has a great entry about how a web-based process leads to an unrealistic end. This is what usually happens when programmers have too much control over the workflow and content of any web-based process. I have dealt with... [Read More]

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