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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« What happens when it's all on tape? | Main | Some people collect comic books »

a billion here, a billion there

sooner or later, it all adds up.

Google measures things in billions. Billions of pages searched. Hundreds of millions of pageviews.

Literary fiction measures things in thousands. An important title might sell 4,000 or 8,000 books.

For the non-math whizzes among you, four billion is about a million times greater than 4,000.

All to say that everything has a range. It's a big deal if a movie sells 3,000,000 tickets in a weekend. That used to be nothing for a TV show, but now it's pretty respectable for cable.

Some business books have sold more than 100,000 copies. Less than a dozen have sold a million since the beginning of time.

And ChangeThis is just about to cross a hundred thousand downloads directly from our site. Figure in passalong and other sites posting and printouts and it's pretty easy to estimate 250,000 changethis manifestos downloaded since August.

It's always been an experiment, so forgive me if it sounds as though I'm horn tooting. I think it's interesting to track how these ideas are spreading and to consider how a medium like blogging or PDF manifestos can help you spread your idea...

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Listed below are links to weblogs that reference a billion here, a billion there:

» ChangeThis! from Surfarama
Seth Godin posts about the official number of manifesto downloads they've had from the ChangeThis web site and postulates about the real reach given pass alongs and shared copies etc. He reckons all up it might be something like 250,000, which he goes... [Read More]

» Facts and Frames from The TrueTalk Blog
George Lakoff recently wrote a Change This Manifesto. This terrific site has had 250,000 or so downloads since August. Lakoff's piece is on the "linguistic frames" used by cultural/political conservatives. While the specifics of his analysis of potenti... [Read More]

» Building the Marketing into Your Offering from metacool
Change This is passing the 100k mark for manifesto downloads from their site, and reckons that if you add in pass alongs enabled by the [Read More]

» ChangeThis gone wild from Slacker Manager
Sounds like ChangeThis is experiencing some great success! [Read More]

« What happens when it's all on tape? | Main | Some people collect comic books »