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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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All Marketers Are Liars Blog




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« Some people collect comic books | Main | A Little Like Francisco Franco »

Abraham Lincoln and the new Travelocity

I need to fly to Colorado to go to a meeting in February. Do a Travelocity search on flights from EWR (Newark) to EGE (Eagle) and you'll discover a bunch of tabs. The default tab is called "Travelocity" and my guess is that these are the flights they're getting paid to promote. But it's the default tab, so the results here are the only results you see.

A quick look at this tab shows that every single flight is a one-stop.

If you were clever enough to click on each and every tab, though, the fifth tab (American) would show you a non-stop.

I admit it. Travelocity fooled me. They fooled me because I used to trust them. I used to be able to assume that they'd just go ahead and show me the best flights. I was wrong.

Lincoln was right. You can't fool all the people all the time. How much profit makes it worth Travelocity using up their single biggest asset--permission to talk to me about air flights?

Just because other people are trying to fool your customers doesn't mean its okay.

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Listed below are links to weblogs that reference Abraham Lincoln and the new Travelocity:

» Seth seethes from rexblog
Seth seethes: Seth Godin evokes Lincoln, who I think once something like, "Travelocity can fool some of the people some of the time, but may regret it if that person blogs." [Read More]

» Seth Godin Abraham Lincoln and the New Travelocity from A Sabre Geek
A couple of days ago Seth Godin wrote about how his search for flights on Travelocity did not meet his expectations. He said Travelocity fooled me. They fooled me because I used to trust them. I used to be able [Read More]

» Permission and Balance Sheets from Thypos
Seth is keen on identifying the difficulties in protecting a [Read More]

« Some people collect comic books | Main | A Little Like Francisco Franco »