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Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list


An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.



All Marketers Tell Stories

Seth's most important book about the art of marketing




Free Prize Inside

The practical sequel to Purple Cow





An instant bestseller, the book that brings all of Seth's ideas together.




Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.



Permission Marketing

The classic Named "Best Business Book" by Fortune.



Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.




Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.



Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.



Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).




The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.



The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.




The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.




The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.





"Book of the year," a perennial bestseller about leading, connecting and creating movements.




Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.



V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Member since 08/2003

« October 2004 | Main | December 2004 »

Upgrading the blog experience

Red Maxwell points me to The good news is that your blog just got more powerful and a lot slicker.

The bad news is that it will distract you from your writing.

"The ads might become irritating..."

Amit pointed me to / Business / Next stop, ad buzz.

I think gotcha by surprise advertising has its place, and thirty feet underground is fine with me.

My new google idea

How come they never have sales online?

Today, as most consumer-obsessed Americans know (hey, movie grosses are now considered big news) is the big shopping day. People line up at 5 am to shop at Walmart. There's excitement in offline, real world retail. Better buy it now before the sale ends.

Online, though, it's quiet and static.

So, as I was reading Google News I thought about froogle.

Froogle is google's shopping engine.

Here's my idea:


A place you can go to and see news about sales and bargains and closeouts and new stores. Probably would need a human editor, which isn't very google-like, but hey.

[addendum: thanks to all who wrote about sites like fatwallet and techbuys. I'm aware of those, but this is different because of the tone of voice of the site... but yes, it's not my most original idea!]

should the IT guys run your website?

This is quite possibly the single worst transactional website run by a major corporation: Air Canada - Welcome!.

Example? Well, Safari, like IE, autofills forms. If you try to buy a ticket from Air Canada, Safari fills in the form, but under the box for area code (labeled here country code), Safari puts in USA instead of 914. An easy error for the program to make, because Country Code reads a lot like Country.

The problem is that the AC site then responds more than 100 times (I counted) with a javascript error that says, "text input where number was expected [OK]." There's no way to kill this loop... I ended up having to force quit Safari and then use a different browser to buy a ticket.

My concern isn't that they're losing some ticket sales, it's that they don't appear to know or care. That no one is benchmarking and simplifying and reality checking a site that accounts for a huge chunk of their revenue.

How can this be? You ought to design your website with a pencil and paper or with photoshop and hand it over to the IT guys once you get the marketing part right.

PS to my non-international readers, happy Thanksgiving!

If you have a yahoo account can use the rss feature in to track your favorite blogs. Including this one:

Link: My Yahoo! - Find content for seth godin.

Thanks, it's working!

My ebook The Bootstrapper's Bible is now the most popular pdf in the short history of Not only is it #1 in downloads, but it got there in half the time as any other title.

And it's free.

But they're all free, so that doesn't explain it.

We're still trying to figure out what makes one manifesto pop faster than another, but you can see the popular ones here: ChangeThis :: View manifestos by popularity and draw your own conclusions.

Free to read, free to print, free to email to your friends and to people who need shaking up.

[YIKES... so many people are visiting that it is running slow or even crashing. If you run into trouble, please try again later. Sorry, but that's what happens (sometimes) when it's free.]


Stopped by the Yahoo! Buzz Index - Buzz Log for the first time in a while today. Biggest breakout new idea? Hoodia. I had no idea.

The index is organized primarily around actors and media, which is pretty trivial stuff, easily explained. I'm far more interested in the larger trends, the stuff that represents what people are paying attention to that might actually have a half life.

So what's the most interesting takeaway? For me, it's that the stuff that changes the most is banal. The teen star of the moment and the sports team of yesterday. People don't like big changes but they obsess about the little ones.

PS according to the BBC, all those Hoodia ads you see online are frauds. They don't have real Hoodia in them. Just thought you'd want to know.

Summer Camp?

It's the beginning of winter and this is a blog about marketing and respect and ideas, but a few of you will end up being grateful for this link.

If you've got kids between 8 and 15, I'd really like to recommend Camp Arowhon. I used to work there and count the director as one of my closest friends. Joanne has built an extraordinary place and has been rewarded by being completely sold out every year no later than November.

But, she's interested in finding kids from outside her usual area. So if you're from New York or Cleveland or even Dubai, drop her line. I think she's holding on to a few slots.

Sorry for the off-topic interruption. We now return to our regular programming.

The limits of ecommerce?

Sanj asks, "I wonder how many Amazon sells?" Link: Jewelry: Ladies Diamond Cut Bezel Link Necklace With Princess Cut Diamonds Diamond 21.08cttw.

Notice that you can't buy it with one click shopping. Prevents real impulse purchases, I guess.

What's neat for me about this is that it highlights what people really buy when they buy a necklace for $169,575. And it's not the necklace.

private goes public, again

I've been talking a lot about this phenomenon... turning previously private stuff public.

Now comes ringbacks, which allow you to change the way your phone sounds in the ear of the person calling you.

Too cool. Link: T-Mobile introducing ringback tones soon - Engadget -

Grilled Cheese

I'm tempted to riff and riff about culture mores, memes, ideaviruses and the way ideas spread.

But instead, I'll just tell the few among you who haven't done this yet: Go to ebay and do a search on grilled cheese. (while it's active: Link: eBay - grilled cheese, Metaphysical, Weird Stuff, and Men's Clothing items at low prices.)

Thank you.

Thinking about digital media

So, here's an interesting head to head comparison of how an idea works its way through the food chain.

About 7 years ago I wrote a book called, Link: The Bootstrapper's Bible. For a bunch of reasons, it didn't do very well. It probably sold about 10,000 copies at about $12.

I got the rights back from the publisher and turned it into a PDF which was sold on Amazon. (Link: Books: The Bootstrapper's Bible : Volume 1.) For a surprisingly long time, it was either the #1 bestselling ebook on the entire Amazon website or in the top 100. It costs less than $3. Yet, after 18 months of strong sales on Amazon, it has sold fewer copies than the paperback did.

Yesterday, we announced that for just two weeks, a ChangeThis edition of the ebook (Link: ChangeThis :: The Bootstrapper's Bible ) is available for free. And in twenty four hours, it has already "outsold" the Amazon eBook and will quite likely surpass the printed edition within a week or so.

Can you make any money giving away an ebook? I think you can. I think you do when the idea spreads and people want to interact with you in other ways. And those interactions are the currency of the future.

A cow in more ways than one

Courtesy of Alex Godin.

Link: MSNBC - Hardee’s introduces 1,420-calorie burger.

Free Godin ebook

This is a better formatted, limited edition ebook edition of The Bootstrapper's Bible, which used to come free when you bought a copy of Purple Cow.

Blog readers get a headstart: Link: ChangeThis :: The Bootstrapper's Bible .

Money back guarantee if you don't like it.

A Little Like Francisco Franco

Chris Busch wants me to wade into the "Is Branding Dead?" debate:

Link: Wired 12.11: The Decline of Brands.

Link: gapingvoid: why branding is dead.

Link: PSFK: Long Live Branding.

Here's my take:
1. The data are irrefutable. The number of massive mega brands and their value (in terms of the premium consumers are willing to pay) is shrinking, and fast. You can't get as much extra for a Sony DVD player or a Marlboro cigarette as you used to.

2. The number of new micro-brands is exploding. Hugh (see gaving void above) is a brand now. If we define brand as a shortcut for a set of commercial attributes, emotions, stories, whatever, then any blogger with a following has a brand.

3. There's a difference between brands and branding. Brands exist whether you want them to or not. Brands aren't going to go away any time soon. Brands are a useful shorthand for a complicated asset within an organization. Branding, on the other hand, is a thing you do. And as an activity, branding is problematic. Branding is ill-defined, usually vacuous, often expensive and totally unpredictable. I'm happy to say that you shouldn't grow up to be someone who does branding.

Doc Searls and company would have us believe that markets are conversations. This is a great conversation-starter and a useful piece of agit-prop. But the reality is that many many brands are actually monologues, not dialogues. That doesn't mean a conversation won't create a better, more robust, more useful brand. But, alas, most organizations can't handle that truth. So they do their best to do it the old way.

Big brands are dying.
Little brands are doing great.
Branding is a weird gig.

There. Hope that riff helps my brand a bit.

Abraham Lincoln and the new Travelocity

I need to fly to Colorado to go to a meeting in February. Do a Travelocity search on flights from EWR (Newark) to EGE (Eagle) and you'll discover a bunch of tabs. The default tab is called "Travelocity" and my guess is that these are the flights they're getting paid to promote. But it's the default tab, so the results here are the only results you see.

A quick look at this tab shows that every single flight is a one-stop.

If you were clever enough to click on each and every tab, though, the fifth tab (American) would show you a non-stop.

I admit it. Travelocity fooled me. They fooled me because I used to trust them. I used to be able to assume that they'd just go ahead and show me the best flights. I was wrong.

Lincoln was right. You can't fool all the people all the time. How much profit makes it worth Travelocity using up their single biggest asset--permission to talk to me about air flights?

Just because other people are trying to fool your customers doesn't mean its okay.

Some people collect comic books

And some people collect Seth Godin original Purple Cow Milk Cartons!


I'm moving my office, and the very last milk cartons on earth have been located. They're available exclusively at 800 CEO READ. Link: - Purple Cow - Collectable Milk Carton.

Don't tell me later you didn't know.

a billion here, a billion there

sooner or later, it all adds up.

Google measures things in billions. Billions of pages searched. Hundreds of millions of pageviews.

Literary fiction measures things in thousands. An important title might sell 4,000 or 8,000 books.

For the non-math whizzes among you, four billion is about a million times greater than 4,000.

All to say that everything has a range. It's a big deal if a movie sells 3,000,000 tickets in a weekend. That used to be nothing for a TV show, but now it's pretty respectable for cable.

Some business books have sold more than 100,000 copies. Less than a dozen have sold a million since the beginning of time.

And ChangeThis is just about to cross a hundred thousand downloads directly from our site. Figure in passalong and other sites posting and printouts and it's pretty easy to estimate 250,000 changethis manifestos downloaded since August.

It's always been an experiment, so forgive me if it sounds as though I'm horn tooting. I think it's interesting to track how these ideas are spreading and to consider how a medium like blogging or PDF manifestos can help you spread your idea...

« October 2004 | Main | December 2004 »