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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« October 2004 | Main | December 2004 »

Upgrading the blog experience

Red Maxwell points me to Blogbox.com. The good news is that your blog just got more powerful and a lot slicker.

The bad news is that it will distract you from your writing.

"The ads might become irritating..."

Amit pointed me to Boston.com / Business / Next stop, ad buzz.

I think gotcha by surprise advertising has its place, and thirty feet underground is fine with me.

My new google idea

How come they never have sales online?

Today, as most consumer-obsessed Americans know (hey, movie grosses are now considered big news) is the big shopping day. People line up at 5 am to shop at Walmart. There's excitement in offline, real world retail. Better buy it now before the sale ends.

Online, though, it's quiet and static.

So, as I was reading Google News I thought about froogle.

Froogle is google's shopping engine.

Here's my idea:

Not news.google.com
but
news.froogle.com

A place you can go to and see news about sales and bargains and closeouts and new stores. Probably would need a human editor, which isn't very google-like, but hey.

[addendum: thanks to all who wrote about sites like fatwallet and techbuys. I'm aware of those, but this is different because of the tone of voice of the site... but yes, it's not my most original idea!]

should the IT guys run your website?

This is quite possibly the single worst transactional website run by a major corporation: Air Canada - Welcome!.

Example? Well, Safari, like IE, autofills forms. If you try to buy a ticket from Air Canada, Safari fills in the form, but under the box for area code (labeled here country code), Safari puts in USA instead of 914. An easy error for the program to make, because Country Code reads a lot like Country.

The problem is that the AC site then responds more than 100 times (I counted) with a javascript error that says, "text input where number was expected [OK]." There's no way to kill this loop... I ended up having to force quit Safari and then use a different browser to buy a ticket.

My concern isn't that they're losing some ticket sales, it's that they don't appear to know or care. That no one is benchmarking and simplifying and reality checking a site that accounts for a huge chunk of their revenue.

How can this be? You ought to design your website with a pencil and paper or with photoshop and hand it over to the IT guys once you get the marketing part right.

PS to my non-international readers, happy Thanksgiving!

If you have a yahoo account

...you can use the rss feature in my.yahoo.com to track your favorite blogs. Including this one:

Link: My Yahoo! - Find content for seth godin.

Thanks, it's working!

My ebook The Bootstrapper's Bible is now the most popular pdf in the short history of changethis.com. Not only is it #1 in downloads, but it got there in half the time as any other title.

And it's free.

But they're all free, so that doesn't explain it.

We're still trying to figure out what makes one manifesto pop faster than another, but you can see the popular ones here: ChangeThis :: View manifestos by popularity and draw your own conclusions.

Free to read, free to print, free to email to your friends and to people who need shaking up.

[YIKES... so many people are visiting changethis.com that it is running slow or even crashing. If you run into trouble, please try again later. Sorry, but that's what happens (sometimes) when it's free.]

Hoodia!

Stopped by the Yahoo! Buzz Index - Buzz Log for the first time in a while today. Biggest breakout new idea? Hoodia. I had no idea.

The index is organized primarily around actors and media, which is pretty trivial stuff, easily explained. I'm far more interested in the larger trends, the stuff that represents what people are paying attention to that might actually have a half life.

So what's the most interesting takeaway? For me, it's that the stuff that changes the most is banal. The teen star of the moment and the sports team of yesterday. People don't like big changes but they obsess about the little ones.

PS according to the BBC, all those Hoodia ads you see online are frauds. They don't have real Hoodia in them. Just thought you'd want to know.

Summer Camp?

It's the beginning of winter and this is a blog about marketing and respect and ideas, but a few of you will end up being grateful for this link.

If you've got kids between 8 and 15, I'd really like to recommend Camp Arowhon. I used to work there and count the director as one of my closest friends. Joanne has built an extraordinary place and has been rewarded by being completely sold out every year no later than November.

But, she's interested in finding kids from outside her usual area. So if you're from New York or Cleveland or even Dubai, drop her line. I think she's holding on to a few slots.

Sorry for the off-topic interruption. We now return to our regular programming.

The limits of ecommerce?

Sanj asks, "I wonder how many Amazon sells?" Link: Amazon.com: Jewelry: Ladies Diamond Cut Bezel Link Necklace With Princess Cut Diamonds Diamond 21.08cttw.

Notice that you can't buy it with one click shopping. Prevents real impulse purchases, I guess.

What's neat for me about this is that it highlights what people really buy when they buy a necklace for $169,575. And it's not the necklace.

private goes public, again

I've been talking a lot about this phenomenon... turning previously private stuff public.

Now comes ringbacks, which allow you to change the way your phone sounds in the ear of the person calling you.

Too cool. Link: T-Mobile introducing ringback tones soon - Engadget - www.engadget.com.

« October 2004 | Main | December 2004 »