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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« If you have a yahoo account | Main | My new google idea »

should the IT guys run your website?

This is quite possibly the single worst transactional website run by a major corporation: Air Canada - Welcome!.

Example? Well, Safari, like IE, autofills forms. If you try to buy a ticket from Air Canada, Safari fills in the form, but under the box for area code (labeled here country code), Safari puts in USA instead of 914. An easy error for the program to make, because Country Code reads a lot like Country.

The problem is that the AC site then responds more than 100 times (I counted) with a javascript error that says, "text input where number was expected [OK]." There's no way to kill this loop... I ended up having to force quit Safari and then use a different browser to buy a ticket.

My concern isn't that they're losing some ticket sales, it's that they don't appear to know or care. That no one is benchmarking and simplifying and reality checking a site that accounts for a huge chunk of their revenue.

How can this be? You ought to design your website with a pencil and paper or with photoshop and hand it over to the IT guys once you get the marketing part right.

PS to my non-international readers, happy Thanksgiving!

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Listed below are links to weblogs that reference should the IT guys run your website?:

» Strange things are afoot on Target.com - from Strategize
Seth Godin recently had a post asking a question as to whether or not IT guys should be running a business website. He pointed to a frustration that he had using the Air Canada website, which was driven by a technical problem. Similarly, based on t... [Read More]

» Seth Godin Blames Canada? Err Air Canada from Twist Image Multimarketing Studio - Mitch Joel's Blog - Marketing and Communication Insights
In Seth Godin’s latest Blog entry, Should The IT Guys Run Your Website?, the marketing master discovers a minor glitch on the Air Canada website during his transaction that is the single thread that unravels the whole ball of yarn.... [Read More]

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