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« Blog disclosure | Main | Thought for the Solstice »

A new hierarchy

Promise Phelon (The Phelon Group) sent over a white paper her firm recently did about a new hierarchy based on Maslow's famous self-actualization pyramid.

Phelon

My take? You start with something that does what you say it will. You add value when you provide swift support, but even better, when it becomes clear to a user that there are ways that the product can do even more than they expected. And finally, you win when you create mutually beneficial relationships. These are easiest to imagine in the business to business world (conferences, professional advancement) but you can also see how this could apply, for example, to an iPod. It starts as a music player. It becomes a calendar and photo book. And finally, it's hip jewelry that gets you a date.

My guess is that Promise was thinking of something a lot more substantial than that, but in a society filled with people in search of meaning, it's worth a riff.

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Listed below are links to weblogs that reference A new hierarchy:

» A New Hierarchy from Business Opportunities Weblog
Seth Godin: "? You start with something that does what you say it will. You add value when you provide swift support, but even better, when it becomes clear to a user that there are ways that the product can... [Read More]

» Customer Hierarchy of Needs from brianstorms weblog
Interesting graph mentioned at Seth's blog today: It's from an outfit called The Phelon Group. The full PDF of the report from whence the graph came from is here.... [Read More]

» Great Model... from blahgKarma
Although I've never seen the views expressed quite this way I've lived this hierarchy - from first hand experience I can tell you its accurate, and its real-world. Very interesting stuff... and in my estimation applicable much more widely than Tech. ... [Read More]

» Niche Marketing/Reference Customers from blahgKarma
While I'm blathering on tonight, I'm going to give some other kudos to the folks at The Phelon Group, though I don't know much at all about them. If their website is any indication of how they're marketing their capabilities and they even do an avera... [Read More]

» A new hierarchy from kevin rose dot com
Link: Seth's Blog: A new hierarchy. [Read More]

» The Mutually Beneficial Partnership from Stefan's Branding Blog
Seth Godin points to a Phelon Group whitepaper about the customer hierarchy of needs (yes, it's based on Maslow's). Top of the pyramid: the mutually beneficial partnership, a notion that is very close to what I (and many others before [Read More]

» Environmental Groups and the Movement has it backwards.. The New Hierarchy from Network-Centric Advocacy
The environmental movement and many of our groups have the customer relationship pyramid almost completely inverse. We begin by asking for a relationship with the promise of someday providing a deliverable. There is an assumption of traction in our work [Read More]

« Blog disclosure | Main | Thought for the Solstice »