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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

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linchpin

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Why the internet works (and doesn't) for your business. And vice versa.

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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All Marketers Are Liars Blog




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« Reader Mail (part 1) | Main | Just in time for the holidays »

Reader Mail (part 2)

Doc Searls started a little tempest re PDFs and Changethis.com The Doc Searls Weblog : Tuesday, November 30, 2004.

Basically, he says that PDFs are not all that great compared to HTML and ChangeThis ought to offer its manifestos in web-friendly format.

We got some mail on this as well.

I hear you. But I think the comparison is not apt. The right comparison is to compare our PDFs to books.

Books are not searchable. They cost money to reproduce. You can't print multiple copies and Google searches them even less well than they search PDFs.

You don't hear anyone whining about books. You don't hear about anyone sending long, detailed emails to book publishers explaining why they should abandon printed books and start publishing in HTML.

Anyway, we use PDFs because they're a lot more booklike. They read better. They stick together when you forward them. They print better.

I know they're not in HTML. There are 6 trillion other web pages to choose from if you want that.

Thanks for your feedback! Keep the cards and letters coming.

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Listed below are links to weblogs that reference Reader Mail (part 2):

» Seth Godin Called On The Carpet By His Customers from The Social Customer Manifesto
Ubermarketingguruguy Seth Godin has sold a gazillion copies of his books, and has had his e-books downloaded ten gazillion times. The trouble is, according to Jeff Jarvis and Doc Searls, that they (his readers and customers) hate the format his [Read More]

» Inside Blogball: Unfortunate HTML Formatting of the Day from American Digest
There's an arcanel dust-up going on today with Jeff Jarvis and the esteemed Doc Searls putting the smackdown on Seth Godin for his web-breaking worship of the "very special and they don't suck" PDF files handed out by ChangeThis. Yes, yes, I know that'... [Read More]

» scoble book from gapingvoid
Robert Scoble and Shel Israel want to write a book about blogging. Robert wants me to do the drawings. How very cool! Robert wants to write the whole book on his blog, wants to auction off the rights on... [Read More]

» Seth issues an "Up-Yours" from shannonsays.com
Seth Godin: A guru who has penned a stack of books and articles around the theme of listening to your customer, giving your customer what your customer wants, giving your customer something extra, making your customer feel special. [Read More]

» Seth, say it ain't so! from UserDriven
Checking to see if the date is April 1st (it ain't!?). Seth Godin, master marketer, must surely be up to something beyond just "PDF's look prettier"?!? Seth's Blog: Reader Mail (part 2): "Doc Searls started a little tempest re PDFs [Read More]

» Get off your soap boxes, you're confused! from "Hello_World"
So, Seth is getting dragged over the coals by Jeff Jarvis and Doc Searls for formatting his manifestos as PDFs and not HTML. That's akin to blaming Hitler for using gas chambers instead of firing squads... if you do [Read More]

» Right tool for the job from Chris Garrett's Blog
Seth Godin talks about manifestos [Read More]

» Right tool for the job from Chris Garrett's Blog
Seth Godin talks about manifestos [Read More]

» Ranting and Raving about PDFs from brianstorms weblog
Doc Searls, Jeff Jarvis, and others have been raving like lunatics about how much they loathe the PDF format chosen for the ChangeThis publication. There's a whole crowd out there insisting that Seth Godin reconsider PDF and support HTML as... [Read More]

» Inside Blogball: Unfortunate HTML Formatting of the Day from AMERICAN DIGEST
There's an arcanel dust-up going on today with Jeff Jarvis and the esteemed Doc Searls putting the smackdown on Seth Godin for his web-breaking worship of the "very special and they don't suck" PDF files handed out by ChangeThis. Yes, yes, I know that'... [Read More]

» comparing pdfs and html from re: sleeper
seth godin is talking about why changethis publishes only to pdf and not to html. he has some interesting things to say, but of particular note is the following: I think the comparison is not apt. The right comparison is to compare our PDFs to book... [Read More]

» Get off your soap boxes, you're confused! from "Hello_World"
So, Seth is getting dragged over the coals by Jeff Jarvis and Doc Searls for formatting his manifestos as PDFs and not HTML. That's akin to blaming Hitler for using gas chambers instead of firing squads... if you do [Read More]

» Change This ChangeThis PDF from Gabriel Radic - Jurnal
Seth Godin insists on keeping the ChangeThis manifestos in PDF. He says: [] we use PDFs because theyre a lot more booklike. They read better.... [Read More]

« Reader Mail (part 1) | Main | Just in time for the holidays »