Rob Walker nails BzzAgent
Nice piece in today's New York Times: The New York Times > Magazine > The Hidden (in Plain Sight) Persuaders.
You can get the book that inspired BzzAgent here: Unleashing the Ideavirus.
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Listed below are links to weblogs that reference Rob Walker nails BzzAgent:
» How come I didn't hear about the buzz agents next door? from Civilities
Thanks to the Rob Walker's article in the NY Times today -- the media does not get more elite or mainstream than that-- I learned about BzzAgent, the company that pioneered Word of Mouth [Read More]
» How Can I Trust Anything I Hear About Seth Godin? Or Anyone Else? from The Social Customer Manifesto
Yes, it's time for another "I hate BzzAgents" rant. I just learned that the last two books written by Seth Godin have been marketed by the evil BzzAgent machinery. This is kind of a funny, Catch-22, recursive, ouroborosian sort [Read More]
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