Rob Walker nails BzzAgent
Nice piece in today's New York Times: The New York Times > Magazine > The Hidden (in Plain Sight) Persuaders.
You can get the book that inspired BzzAgent here: Unleashing the Ideavirus.
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All Marketers Tell Stories
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Free Prize Inside
The practical sequel to Purple Cow
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Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
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Permission Marketing
The classic Named "Best Business Book" by Fortune.
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Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
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Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
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Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
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Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
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The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
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The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
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The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
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The Icarus Deception
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Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
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V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
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We Are All Weird
The end of mass and how you can succeed by delighting a niche.
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Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
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Listed below are links to weblogs that reference Rob Walker nails BzzAgent:
» How come I didn't hear about the buzz agents next door? from Civilities
Thanks to the Rob Walker's article in the NY Times today -- the media does not get more elite or mainstream than that-- I learned about BzzAgent, the company that pioneered Word of Mouth [Read More]
» How Can I Trust Anything I Hear About Seth Godin? Or Anyone Else? from The Social Customer Manifesto
Yes, it's time for another "I hate BzzAgents" rant. I just learned that the last two books written by Seth Godin have been marketed by the evil BzzAgent machinery. This is kind of a funny, Catch-22, recursive, ouroborosian sort [Read More]
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