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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Turkey Bingo | Main | Reader Mail (part 1) »

Sleeping at night

You know about the Livestrong, the fashionista ideavirus that donates 100% of proceeds to fighting cancer. It's a great cause, well orchestrated by Nike and Lance Armstrong. So well organized, in fact, that there's a waiting list.

Well, some marketer (I use the term with trepidation and loathing) has decided to fill the gap by launching the "Friendship" bracelet (see photo below).

How does he sleep at night?

How do the stores that sell this?

Sir, have you no decency?

It makes me ashamed to be in a similar line of work.

Livestrong

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Listed below are links to weblogs that reference Sleeping at night:

» Fake ass Livestrong bracelets from Phil Johnson - Roadside Attraction
posted by Phil Johnson - Roadside Attraction at 9:59 PM    [Read More]

» Caveat Emptor from Steve's Two Cents
Yes, Seth there are despicable folks in the business world. I guess it goes way back at least as the Romans who coined the phrase "let the buyer beware". Everyone is out to make a buck. Some do it legal and ethically, some in manners that are less so... [Read More]

» Capitalizing on LiveStrong? from Strategize
This makes me absolutely pissed off. I've tried to help all of you that e-mailed me to find LiveStrong bracelets, so please do not settle for getting one of these things and supporting this rip-off marketing campaign. [Read More]

» http://zapa.blogs.com/index/2004/12/_seth_godin_jus.html from La vie est elle un long fleuve tranquille?
Seth Godin just posted about a cie that is copying Lance Armstrong yellow bracelet to ride on the back of the sucess. How low can you get... [Read More]

» http://zapa.blogs.com/index/2004/12/_seth_godin_jus.html from La vie est elle un long fleuve tranquille?
You all know the yellow bracelets of Lance Armstrong whose sales benefits are going towards research against cancer (I recently proposed to buy a lot of these for some of my friends here at IESE, at least the weak $ [Read More]

» 'tis the Season... for a ripoff? from blahgKarma
I chuckled when I heard a secondary market had developed for the bracelets on eBay... but ripping off someone else's product/IP so you can ride their wave? That just sucks. What happened to originality? [Read More]

« Turkey Bingo | Main | Reader Mail (part 1) »