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Sleeping at night

You know about the Livestrong, the fashionista ideavirus that donates 100% of proceeds to fighting cancer. It's a great cause, well orchestrated by Nike and Lance Armstrong. So well organized, in fact, that there's a waiting list.

Well, some marketer (I use the term with trepidation and loathing) has decided to fill the gap by launching the "Friendship" bracelet (see photo below).

How does he sleep at night?

How do the stores that sell this?

Sir, have you no decency?

It makes me ashamed to be in a similar line of work.

Livestrong

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Listed below are links to weblogs that reference Sleeping at night:

» Fake ass Livestrong bracelets from Phil Johnson - Roadside Attraction
posted by Phil Johnson - Roadside Attraction at 9:59 PM    [Read More]

» Caveat Emptor from Steve's Two Cents
Yes, Seth there are despicable folks in the business world. I guess it goes way back at least as the Romans who coined the phrase "let the buyer beware". Everyone is out to make a buck. Some do it legal and ethically, some in manners that are less so... [Read More]

» Capitalizing on LiveStrong? from Strategize
This makes me absolutely pissed off. I've tried to help all of you that e-mailed me to find LiveStrong bracelets, so please do not settle for getting one of these things and supporting this rip-off marketing campaign. [Read More]

» http://zapa.blogs.com/index/2004/12/_seth_godin_jus.html from La vie est elle un long fleuve tranquille?
Seth Godin just posted about a cie that is copying Lance Armstrong yellow bracelet to ride on the back of the sucess. How low can you get... [Read More]

» http://zapa.blogs.com/index/2004/12/_seth_godin_jus.html from La vie est elle un long fleuve tranquille?
You all know the yellow bracelets of Lance Armstrong whose sales benefits are going towards research against cancer (I recently proposed to buy a lot of these for some of my friends here at IESE, at least the weak $ [Read More]

» 'tis the Season... for a ripoff? from blahgKarma
I chuckled when I heard a secondary market had developed for the bracelets on eBay... but ripping off someone else's product/IP so you can ride their wave? That just sucks. What happened to originality? [Read More]

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