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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Rob Walker nails BzzAgent | Main | The Best Seth Godin Posts of the Year (2004) »

The Yellow Pages was the Internet of its day

And like the net, it "changed everything."

The Yellow Pages receive billions of dollars in advertising money a year. It's a great business model--businesses show their interest in getting new customers by buying bigger ads than their competition. Consumers choose the businesses with the biggest ads. The Yellow Pages wins.

The other cool thing about the Yellow Pages is that the ads AREthe content. The Yellow Pages without ads don't exist.

So, check out Google Search: billiards near 10706 . This is Google's first shot at competing with Yahoo's offering ( Yahoo! Yellow Pages.)

Neither one works as a business, but both are a fine start.

The problem is that there's no way for the consumer to tell one provider from another. Distance is fine, but most providers we choose aren't chosen because they're half a mile closer than an alternative.

If you're a search engine, this is the next big thing. (note to Silicon Valley: you'll need thousans of salespeople if you want to do it right).

If you're a business that works locally, this is a bigger deal. Businesses that figured out how to use the Yellow Pages did GREAT (all caps are appropriate here). It was the difference between the big win and just getting by.

So, watch and learn and experiment. Here comes the next big thing.

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Listed below are links to weblogs that reference The Yellow Pages was the Internet of its day:

» Building a better Yellow Pages. from larry borsato
Seth says the Yellow Pages was the internet of its day, but the advertising model doesn't seem to be that much different from newspaper advertising. In both models, businesses buy various sizes of ads, and often consumers make selections on... [Read More]

» Forging A Yellow Web from Thypos
Seth Godin sees what most people don't and he keeps yelling about it until somebody gets it. Indeed, interactive, rich media directories stand a snow-balls chance of being a bit more useful to the consumer relative to a 2 inch [Read More]

« Rob Walker nails BzzAgent | Main | The Best Seth Godin Posts of the Year (2004) »