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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Holy Hot Air Balloon, Malcolm! | Main | Google Suggests »

Why ask why?

The woman next to me on the flight had thin, sharpened spikes, two of them, eight inches long. They're called knitting needles, and they're allowed on the plane. The guy on the other side was bemoaning the fact that they took away his nail clippers.

The little kid in row 8 had to walk 35 rows back to the back of the plane to use the bathroom because it's a grave breach of security for him to use the empty and close bathroom 7 rows in front.

They x-ray sneakers at LaGuardia.

The hotel sent me down the street to a health club because the hotel's workout room was under construction. The health club wouldn't let me use the facitilities until I filled a form with my name and full address and contact information. Why? Insurance regulations. Apparently the same reason you can't watch the mechanic repair your car or visit the kitchen of the restaurant.

My doctor's office doesn't have a fax machine.

The stellar Maison de Chocolate cafe in New York doesn't serve herbal tea.

The government of New York makes it illegal to buy wine on the Internet.

If your front line people are unable to answer a "why" question, what do you tell them to do?

Most bureaucracies don't want the whys working their way up the chain. Most bureaucracies encourage their people to be the first and only line of defense. "That's our policy." "I'm sorry, but there's nothing I can do about that." "Insurance regulations, sir." The goal is to get the customer (questioner) to go away.

To go away.

They want you to go away.

Does that make any sense at all? The single most efficient (and lowest cost) technique for improving your operations is answering the why questions! You should embrace these people, not send them away.

"You know, sir, I have no idea why you have to do that. But I can tell you that I'll find out before the end of the day."


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Listed below are links to weblogs that reference Why ask why?:

» Seth Godin asks Why? from Northwest Noise
Go, read and learn something from Seth Godin writing on the question why. Most bureaucracies don't want the whys working their way up the chain. Most bureaucracies encourage their people to be the first and only line of defense. "That's... [Read More]

» Por qué se debe preguntar "por qué" from Area Estrategica
Seth Godin dice: Why ask why? "La técnica más eficiente de (y barata) para mejorar tus operaciones de negocio es... [Read More]

» Banish auto pilot, sacred cows, and stupid rules. from Talking Story with Say Leadership Coaching
Seth Godin has written a post on one of my pet peeves: when employees striving to be mea ho‘okipa -- great customer service people -- are saddled with auto pilot, sacred cows, and plain old stupid rules. Click over and [Read More]

» Seth Godin has the right idea from Web Marketing News from the EbizReporter.com
Seth Godin makes it all seem so simple. The "Why?" question is the biggest problem on the front lines of business. Have you ever noticed...... [Read More]

» Seth asks why from Platinax Internet News
Seth Goldin asks: Why ask why? It's a rather astute piece of observation of consumer-unfriendly policies inflicted by bureaucratic method. And a call to make frontlines staff more inviting to answer difficult questions: "You know, sir, I have no idea... [Read More]

» "The appearance of security"... from blahgKarma
"Hi I'm America, and I'm looking for Common Sense? Have you seen it? I seem to have misplaced it?" Don't get me wrong - I want things to be as secure as the next guy (maybe more than some of the next guys), I believe the terrorist threat is real; ... [Read More]

» Newspapers and Blogs? Nope! Can't see it. from HomeBusiness Websites
Thanks to Jeremy C. Wright for the email yesterday, which contained a few useful links, one that eventually led to Roland Tanglao blog post titled "Newspapers should launch blogs - Canadian papers are you listening?" For an answer I would refer to Seth... [Read More]

» Why? from Vy Blog
Nearly everything Seth writes is outstanding. [Read More]

» Vetting Rules from KasLog
Engraved on the the granite plaza of Robert F. Kennedy's grave site is one of his most memorable quotes: "Some men see things as they are and ask 'Why?' I dream things that never were and ask, 'Why not?'" Wise words indeed. I was thinking abo... [Read More]

« Holy Hot Air Balloon, Malcolm! | Main | Google Suggests »