25,000 copies sold
That's what it takes to make the #1 spot on the UK pop charts.
That's 25% or less than what it used to take.
You can publish a New York Times hardcover fiction bestseller and sell just 5,000 copies in a week to reach the same milestone.
More and more, it takes less and less to be #1. That's because the market is wider and flatter than in any time in history. In other words, the bestselling book, song, beer and car is "other."