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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Care

That, in just one word, seems to be the essence of good customer service.

There are tons of books about measurement and strategy and management techniques. There are people who will monitor your phone logs, or do after-sale questionnaires. The car dealers have people calling folks a week later to be sure the service was good.

You could spend all your money and all your time trying to improve your customer service through one fancy technique or another.

Or you could just care. And hire people who care.

Caring goes a long way. Caring shows up in your voice and your interactions and in your policies. Caring is the difference between a simple easy form and a three-page government interrogation. Caring is the difference between treating every stranger as a potential customer instead of as a potential thief.

Have you ever been to a restaurant where they care? Or a hospital? You can tell immediately.

When I went to the cemetery a few months ago for the unveiling of my grandmother's tombstone, they were closed. On the window of the office was an 11 x 17 inch xerox copy (shrunk to a tenth of the actual size) showing the location of every plot. The copy was so small it was almost impossible to read. And the organization of the numbers was virtually random, so there was no way to find what we were looking for anyway.

They knew we were coming. There were only two ceremonies scheduled that day, yet there was no note.

My family spent an hour, in the rain, walking up and down and back and forth looking for the plot. No luck. All because no one cared.

A minute before we were about to give up, the caretaker came by and asked if we needed help. He recognized the name and took us right over. He cared. It showed. He wasn't doing this because he'd get a bonus. He was doing it because it was the right thing to do.

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Listed below are links to weblogs that reference Care:

» The Right Reason for "Client Satisfaction" from Marketing Catalyst
Seth Godin writes, " Care; That, in just one word, seems to be the essence of good customer service." Later in his vignette he comments, "You could spend all your money and all your time trying to improve your customer service through one fancy techn... [Read More]

» Caring for Customers from JSLogan - Making the Most of Your Business
Many others, including me, have referred to it as empathy...I like care much better. Caring for a customer is the essence of customer service and the basis for customer loyalty. Loyalty is critical to repeat business. It's a shame many companies lo... [Read More]

» Being and Caring from The TrueTalk Blog
Marting Heidegger is one of the most influential 20th century thinkers you never heard of. Why? Couple of reasons. [Read More]

» What can make a raving bull loyal as a cat? from Internet Marketing Articles
In Internet Marketing - caring is as important as ability to accept credit cards on site or maybe even more important. Heard old saying that it takes up to 10 positive resonses to cope with one negative? Also, somewhere I've read today that 70% of un... [Read More]

» 101 ways to make your customer happy. from Notes from a desi geek.
If your customers are happy, they will be loyal to you, they will recommend you to everybody they know. They will give you great business for coming years. And how do you make them happy? Here are the 101 ways. 1. Care for your customer. 2. Care... [Read More]

» Seth Godin's post titled "Care" from noahkameyer.com
This post is good, but not good enough. I am the most caring person I know, and I'm also the most unemployed person I know. Caring doesn't matter to businesses looking for new employees, skills do. You can be the [Read More]

» Seth Godin's post titled "Care" from noahkameyer.com
This post is good, but not good enough. I am the most caring person I know, and I'm also the most unemployed person I know. Caring doesn't matter to businesses looking for new employees, skills do. You can be the [Read More]

» Care. That's what Customer Service is About from CCUCEO
That's what Customer Service is all about. You care about the person on the other end of the phone, waiting line, email, site. You can talk about theories and CRM, buzzwords and books. But the bottomline is caring. Without caring [Read More]

» Real meaning of customer care from CustomerServiceQuality.com
Imagine walking up and down the cemetery looking for a loved one’s plot. In the rain. With your loved ones. Because the cemetery’s office was closed without letting you know in advance.... [Read More]

» Care Matters In Customer Service from Steve Shu's Blog
I'm a true believer that there are many ways to skin a cat when it comes to solving business problems. Measurements and metrics for operations, however, are something that I'm borderline on being religious about. I was recently hired by [Read More]

» rethink(ip) aloud podcast #3...interview with PHOSITA blog's Doug Sorocoo from rethink(ip)
Our "rethink(ip) aloud" podcast (#3) is up. In this episode I interviewed Doug Sorocco of the PHOSITA blog about his blog, the lessons he learned, his advice for new bloggers, and his (and all of our) favorite non-IP blogs. In... [Read More]

» poker 440 from poker 440
poker 440 [Read More]

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