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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Is there a "search engine industry"? | Main | My oversight »

How to Sell Anything To Anyone

...in just one easy step.

Make something people want to buy.

Five years ago, when I first got to Yahoo, I was excited. All my life I'd been selling media... sometimes I failed slowly, other times I barely succeeded. I was pretty good at it, if you compared me to everyone else in the field, but it was by no means easy.

The Yahoo guys were different, though. Where it took my staff and me months or even years to make a million dollar sale, Yahoo's salesforce was doing five or ten million deals every week or so. They knew the secret. They were supertalented, highly trained and very, very motivated.

So, now I was at Yahoo, playing for the winning team, and I was invited to go along on a sales call. I was vibrating in my shoes in anticipation.

You've probably already guessed the punchline. It was one of the single most inept sales presentations I'd ever seen. A lousy powerpoint. A non-charismatic, non-empathetic salesperson who faced the wall and read the fine print on the slides aloud. At the end of the presentation, he mumbled something about being able to take a check.

A few minutes later, the prospect handed over four million dollars.

Yikes!

Sometimes it seems like the very best stuff sells itself. That explains why some car dealerships have waiting lists and sell stuff for a premium, while others look like ghost towns.

Sometimes, salesmanship is overrated. What matters more is real marketing, marketing that involves making the right product, not hyping it.

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Seth Godin: "How to Sell Anything To Anyone in just one easy step: make something people want to buy." via Ian Landsman.... [Read More]

» Money Mondays Extra: Seth's Blog: How to Sell Any from Free Traffic Tips
"This is one of the smartest things ever said on the Web by anyone, ever. It's not just an observation of what is true, it's illustrated by experience. "Sometimes, salesmanship is overrated. What matters more is real marketing, marketing that invo... [Read More]

» Money Mondays Extra: Seth's Blog: How to Sell Any from Free Traffic Tips
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» The Product is the First Marketing Tool from James Archer
Once upon a time, marketing was about hyping the benefits of a product in order to convince you to buy it. Whether you were happy didn’t matter much, because you already had your money and had moved on to other customers. [Read More]

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« Is there a "search engine industry"? | Main | My oversight »