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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Mob justice | Main | 25,000 copies sold »

In violent agreement!

Danny Sullivan at Search Engine Watch writes,

“Search marketing is more than buying ads -- SEO is the search world's equivalent to public relations. It also doesn't mean that you have to link spam, comment spam or content spam. Content-driven SEO -- I'm writing more about this next week -- is something anyone should be considering.

You can have all the great content you want. Neglect some basic things to make your site search engine friendly, and you aren't getting in. It's like saying that you need never reach out to the press, they'll just somehow magically discover you've launched a new product, done something interesting. Search engines are better at discover, but outreach still helps -- SEO is that type of outreach.”

While Danny might be surprised to hear this, I completely agree with him. I’m not a harsh critic of SEO, despite what you may have heard.

I want to clarify two things.

First, the entire Search Engine community is now more important than it was a year ago. By far. It’s now an “industry” the same way movies and TV media cabals have become an industry. No, there’s no Daily Variety and they don’t report hirings and firings in Entertainment Weekly, but the astonishing success of Google and of AdWords means that just about every organization is now concerned about what’s going on. It’s not just for geeks and tweakers. That’s a sea change from the old days.

Which leads to my second point. Just a short time ago, SEO was seen as a shortcut by marketers unwilling to do the hard work of actually making a product and a site that mattered. In that era, SEO was the quick way to get cheap traffic—cheap so you could afford to waste it.

Today, it’s different. The bar is higher. People have figured out how to make online offers that work. Once you’ve done that homework, it’s important (probably imperative) to streamline your site so that it works better with search engines. Why wouldn’t you?


Link: Search Engine Watch: Tips About Internet Search Engines & Search Engine Submission.

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Listed below are links to weblogs that reference In violent agreement!:

» Seth Godin Gets Violent from straightupsearch
Seth Godin comments today on a post Danny Sullivan put up over at Search Engine Watch about search marketing. In the past, some have seen Mr. Godin as an opponent to search marketing. It seems that more than likely he was just being cautious when looki... [Read More]

» Why Search Engine Marketing Has The Hots for User Centered Design from Search Engine Roundtable
In one of Seth Godin's maddening blog posts about the SEO industry he wrote, "Just a short time ago, SEO was seen as a shortcut by marketers unwilling to do the hard work of actually making a product and a... [Read More]

» SEO is dead - It's about creating compelling content constantly on a Web 2.0 site from Bryght

Search engine optimisation in the classic sense of link spam, referer spam, buying ads, keyword optimisation, starting link farms, sending off "link exchange requests", etc. is dead. Content driven SEO which means [Read More]

« Mob justice | Main | 25,000 copies sold »