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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« More about words | Main | Juxtapositions on Demand via Mark Hurst »

Not even close--the worst mission statements...

"To satisfy our customers' desires for personal entertainment and information through total customer satisfaction"

Mission statements used to have a purpose. The purpose was to force management to make hard decisions about what the company stood for. A hard decision means giving up one thing to get another.

Along the way, when faced with something difficult, many managers just punted. Like the one above. But in the pantheon of bad, this hardly ranks. Feel free to send better/worse examples along. Operators are standing by.

Link: GoHastings.com�About Us.

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Listed below are links to weblogs that reference Not even close--the worst mission statements...:

» Mission, mmm... Try Commitment. from BPWrap - A Different Point Of View
I agree with Seth Godin in his latest posting, Not even close--the worst mission statements.... However I think it's more fundamental than that even. Mission is such a product-driven element [Read More]

» Mission Statements: Run That by Me Again!? from The Catalyst
In response to Seth Godin's challenge to send along better or worse examples of mission statements I like to point out this little gem originally unearthed by Ravi Chandiramani in his vignette called, "Talking PR crap? The Village is on hand to help ... [Read More]

» WHat? from JSLogan - Making the Most of Your Business
Here’s my contribution to the worst mission statements of all time. It's not only unclear what this company does for their customers, it's bewildering why a prospective customer would ever seek their services. "Company X is a results oriented train... [Read More]

» Mission Impossible from Think about it...
After reading Seth Godin's blog posting about really bad mission statements, I wanted to attempt to generate the World's Worst Mission Statement ever! It appears that some companies have already made attempts to wordsmith their way to corporate medio... [Read More]

» LPPL Mission Statements from mrbrown
OUR MISSION: "To satisfy our customers' desires for personal entertainment and information through total customer satisfaction" From Go Hastings via Seth Godin's blog LPPL: Hokkien phrase, rough definition here (warning: not polite phrase). [Read More]

» Mantras versus Mission Statements? How about a Passion Statement from Dahle Communication
In Guy Kawasaki's book Reality Check (as well as his blog), Guy talks about putting together a Mantra for your business versus a mission statement. He states simply that "A mantra is three or four words that explain why your product, service, or compan... [Read More]

« More about words | Main | Juxtapositions on Demand via Mark Hurst »