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« More about words | Main | Juxtapositions on Demand via Mark Hurst »

Not even close--the worst mission statements...

"To satisfy our customers' desires for personal entertainment and information through total customer satisfaction"

Mission statements used to have a purpose. The purpose was to force management to make hard decisions about what the company stood for. A hard decision means giving up one thing to get another.

Along the way, when faced with something difficult, many managers just punted. Like the one above. But in the pantheon of bad, this hardly ranks. Feel free to send better/worse examples along. Operators are standing by.

Link: GoHastings.com�About Us.

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Listed below are links to weblogs that reference Not even close--the worst mission statements...:

» Mission, mmm... Try Commitment. from BPWrap - A Different Point Of View
I agree with Seth Godin in his latest posting, Not even close--the worst mission statements.... However I think it's more fundamental than that even. Mission is such a product-driven element [Read More]

» Mission Statements: Run That by Me Again!? from The Catalyst
In response to Seth Godin's challenge to send along better or worse examples of mission statements I like to point out this little gem originally unearthed by Ravi Chandiramani in his vignette called, "Talking PR crap? The Village is on hand to help ... [Read More]

» WHat? from JSLogan - Making the Most of Your Business
Here’s my contribution to the worst mission statements of all time. It's not only unclear what this company does for their customers, it's bewildering why a prospective customer would ever seek their services. "Company X is a results oriented train... [Read More]

» Mission Impossible from Think about it...
After reading Seth Godin's blog posting about really bad mission statements, I wanted to attempt to generate the World's Worst Mission Statement ever! It appears that some companies have already made attempts to wordsmith their way to corporate medio... [Read More]

» LPPL Mission Statements from mrbrown
OUR MISSION: "To satisfy our customers' desires for personal entertainment and information through total customer satisfaction" From Go Hastings via Seth Godin's blog LPPL: Hokkien phrase, rough definition here (warning: not polite phrase). [Read More]