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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Seminar changed | Main | When the echo chamber is everywhere »

Redundant restatements

At the airport the other day, every announcement was preceded with (at full volume)  "Attention All Personnel." Sometimes, they said it twice.

The thing is, as soon as you start blasting audio, you've got my attention. Stating that you want my attention not only doesn't get you more of my attention, it gets you less.

Not only is "Attention" useless, the word "all" doesn't do us much good either. And "personnel" is a fancy, bureaucratic word that doesn't mean a thing. Are they saying that they only want paid workers to listen? Paid airport workers?

I bring this up not because you're the twit who made the announcer talk in such an officious way, but because you one day may find yourself in a situation where you're writing a blog or a letter or an email or whatever... and you'll be tempted to fill the space.

Don't.

Short sentences get read.

Not long ones.

While we're at it: short words are better than long ones.

Thanks.

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