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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Selfish American | Main | And it's even a dial phone »

Seems pretty late and pretty lame

Link: Magazines Gussy Up Web Sites to Court Ad Dollars.

Yes, it's true. Online ad dollars are about to exceed magazine ad spending.

If you're a magazine, this is bad news.

Magazines have lots of people and postage and printing costs. Magazines depend on traditional advertisers buying ads that are essentially unmeasurable, and doing so because they always have.

Everything is different on the web.

There are no incremental costs. People costs are much lower. And most of all, the ads are totally measurable.

2004 and 2005 are the years that the magazines of the future were/are born. And those magazines are unlikely to be print publications that figured out how to make it online. Instead, the new winners will be publications that figured out how to do what this medium is good at, instead of trying to protect a dying medium instead.

If I ran a traditional magazine, I'd figure out how to build a permission asset, how to enable dozens of blogs (some amateur, some pro) and how to embrace adwords, asap.

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» Godin: magazine web efforts 'late and lame' from EPA Blog
Information-age entreneur Seth Godin has taken a hard look at magazine efforts to court on-line advertising dollars. His conclusion? "Seems pretty late and pretty lame." [Read More]

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