Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Do not use for personal hygiene | Main | "A loyalty card is a piece of plastic" »

The end of candor

One of the reasons blogs worked so well for so long is that we could believe them.

One person, one blog, just the truth. The truth on the surface (it's a simple interface and you're not missing anything) and the truth a little below the surface (it's a personal, authentic monologue).

There have been plenty of signs lately that this is officially over. Today's Times drives that home: The New York Times > Arts > Pro-American Iraqi Blog Provokes Intrigue and Vitriol.

With corporate blogs and fake blogs and cia blogs and calculated traffic-driving blogs, it's not authentic media any more.

I'm not whining, here. Instead, I'm pointing it out because your expectations as a reader and a writer have to change. The benefit of the doubt is gone.

[added a few hours later: I've gotten a bunch of mail assaulting my "endorsement" of the NY Times. Hey, I have no idea at all if the NY Times is right. I have no idea if the CIA is running the blog in question. That's not my point! My point is that with all the movie producers, drug marketers and PR firms running blogs now, it wouldn't surprise me in the least that the CIA is running a blog. That's the point. If our confidence in the authenticity of this medium is that thin, then we're already on the slippery slope. Just like email before it, nobody can know you're a dog (or not). So don't assume that you'll be trusted.]

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83422532853ef

Listed below are links to weblogs that reference The end of candor:

» Blogging's going to get harder for PR folks from Canuckflack
Blogs are a wonderful communications tool, but the shine's starting to wear off the experience for some information consumers. Just ask Seth Godin: With corporate blogs and fake blogs and cia blogs and calculated traffic-driving blogs, it's not authent... [Read More]

» NYT astroturf from JD on MX
NYT astroturf: Sometimes people wonder how they can trust what they read in any weblog. Me, I wonder how you can naively trust anything you read, anywhere. Here Jeff Jarvis demolishes a story passsed along by a reporter of the... [Read More]

» What is EPIC? from whoisnick.com
Came across this on Alan Meckler's Blog. It's an interesting theory of the future and what could happen. It's got a pretty freaky undertone, especially when Seth posted this. Sure makes me wonder about the integrity and truth behind the future o... [Read More]

» Not necessarily the end of candor from Blue Sky On Mars
Warning: I got a bit of a ramble going on this one. I'm in the process of listening to the audiobooks of Seth Godin's great Purple Cow and Free Prize Inside. So, out of curiousity, I stopped by his blog... [Read More]

« Do not use for personal hygiene | Main | "A loyalty card is a piece of plastic" »