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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« 165 Apple commercials | Main | What you need to know about BitTorrent (part 1) »

The Google Watch Continues

Ben Goodger (what a great name) the key developer on FireFox, just announced that he is now being paid by Google and will work there part time.

Link: Inside Firefox - The Inside Track on Firefox Development.

Lessons?
1. Running a successful open source effort is a great idea. I can't think of an individual who has invested the time and not had a great personal outcome as well.
2. Google understands what I failed to persuade Yahoo! of a long time ago--owning the browser is a home run. Microsoft has botched their ownership of IE, because they think like bullies, and you can't bully consumers into doing what they don't want to do. The idea of a Google browser is powerful from both a user and a commercial perspective, mainly because Google's culture will make it work.

The ultimate lesson keeps getting repeated but it's almost impossible for publishers, advertisers, media companies and especially individuals to understand:
The more you give away, the more you get.

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Listed below are links to weblogs that reference The Google Watch Continues:

» The Google Browser? from jarche.com
Seth Godin comments on the fact that the key developer of the open source Mozilla Firefox browser is now going to work part-time with Google:

[Read More]

» Firefox and the United States largest ISP from HomeBusiness Websites
Who knows? Maybe Microsoft will be good enough to include Firefox in their next version of Windows. I wouldn't count on it though... I expect they will include enhancements to rival Firefox's increased popularity, but it may be a little too late. [Read More]

» Google News from Can I Get A What What
Link: Seth's Blog: The Google Watch Continues. Must be nice to be him. [Read More]

« 165 Apple commercials | Main | What you need to know about BitTorrent (part 1) »