Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Rules for failure | Main | Seems pretty late and pretty lame »

The Selfish American

I was called to jury duty this week. (Key word being "duty".)

It was an extraordinary learning experience. In New York State, they've eliminated most of the automatic exemptions, so everyone is there--lawyers, doctors, sole proprietors, doesn't matter.

This is one of the only times you get a look at your neighbors, unguarded, unadorned, completely random.

Here's what surprised me:
1. lots of people from two parent, single income homes
2. very little sense of civic pride
3. complete distaste for the legal system
4. widespread cynicism about insurance
5. most of all, selfishness.

I live in Westchester County, which is one of the most affluent counties in the USA. There was almost no one in the room who couldn't afford to spend the two or three days that were required of them (that's two days every six years). Yet the prevailing attitude was a wide and deep sense of self-importance. Everyone else should serve, just not me.

One dentist concocted an ornate story about a car accident twenty years ago--and how that had soured him on the fairness of the justice system (never mind that here was his chance to make at least one trial fair!) On no less than five occasions he tried to pull strings with a judge or a lawyer or someone to be freed.

As I spent the entire day sitting and watching, the "new selfishness" really became clear. I think it goes like this:

a. in the old days, public works were public. If you contributed to a charity or acted as a volunteer, your peers noticed and you got credit for it. Respected people were respected--at least partly--because they gave to the community.

b. in the last twenty years, the variety of ways to give to your community has increased dramatically. As a result, it's hard to keep track.

c. a lot of people (respected people) have fallen through the cracks. Neighbors and peers assume that just because you're financially successful, you must also be a good citizen, even though they can't actually see that.

d. so the selfish nature of people is rewarded--work more, give less, keep the difference.

There in the jury room, people couldn't help but revert to type. They couldn't relax about this forced duty, to just accept it and do it gladly. So they radiated anger and distrust.

Marketers of just about everything need to think really hard about the new selfishness. From politics to recycling to gas mileage to philanthropy to food, it feels to me like people are making decisions in a very different way than their parents did.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83457c42c69e2

Listed below are links to weblogs that reference The Selfish American:

» Seth's Blog: The Selfish American from Leading Questions
Link: Seth's Blog: The Selfish American. Seth Godin, one of the more insightful guys around, is called to jury duty, and what does he find but the dark side of the American character -- selfishness. [Read More]

» Maybe your title should be: "Director of Social Capital Development" from Calgary Arts Development Authority
I spent a couple of hours on Thursday morning with the Calgary Workplace Volunteer Council (an initiative of Volunteer Calgary, which also houses another of my favorite local groups—Leadership Calgary). [Read More]

« Rules for failure | Main | Seems pretty late and pretty lame »