Thinking about words (part 1)
Over the last few days, efforts to change Social Security have revolved around two words.
PRIVATIZATION it seems, has bad test numbers. So those who would privatize it don't call it that any more.
REFORM, on the other hand, is on the march. Reform is a great word in terms of establishing a frame for a debate, because reform assumes something is broken and how can anyone be against fixing something that's broken?
Don't minimize the impact of the right word.