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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Great moments in marketing doublespeak | Main | Jobs you didn't knew existed »

A new terminology

4g_webstrategy2New to me, anyway. David Coe at: PDG Graphics sent over this chart. I was immediately grabbed by the terms "above the web" and "below the web". It's a little bit of a riff on the movie business (certain expenses are "above the line" and thus out of the hands of the producer), and it feels right.

Imagine dividing up your world this way. Worth a thought.

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Listed below are links to weblogs that reference A new terminology:

» Above/Below The Web for Musicians from spinme.com
Most of the musicians I meet at workshops want to know how they can generate more sales from their music websites. I wish I had my hands on this great model that Seth Godin points at, which shows how your [Read More]

» Above the Web/Below the Web from Shift Market
Interesting post by Seth Godin with a great chart that was sent to him. The chart is good and represents an interesting way to look at the business, but what caught my attention is also the fact that PDG Graphics got a great round of PR out of it. ... [Read More]

» A new terminology from del.icio.us WebCites
A way to divide up the Internet space for web businesses. A cross between technology and business anlaysis. Blogs sit outside the company boundary.... [Read More]

» Above the Web/ Below the Web from DefinitiveInk
Really interesting post on Seth Godin's blog about a graphic he was sent charting costs of producing web businesses. It looks at online business the way using a movie producer would - what cost's are controllable and what are not. [Read More]

» Web Strategy from Neopreneur.ca
If you're looking to improve the web-infrastructure of your company, check out this post by Seth Godin.This layered approach (e.g. above website / below website) seems extremely scalable. If you're having a hard time dealing with growth or simply looki... [Read More]

» Web Strategy from Neopreneur.ca
If you're looking to improve the web-infrastructure of your company, check out this post by Seth Godin.This layered approach (e.g. above website / below website) seems extremely scalable. If you're having a hard time dealing with growth or simply looki... [Read More]

» Web Strategy from Neopreneur.ca
If you're looking to improve the web-infrastructure of your company, check out this post by Seth Godin.This layered approach (e.g. above website / below website) seems extremely scalable. If you're having a hard time dealing with growth or simply looki... [Read More]

» Websitestrategie from Hans on Experience
De websitestrategie gaat veranderen. Dat lees ik op de weblog van Frankwatching. Een prima en duidelijke posting over de nieuwe website strategie. Het model ziet er als volgt uit (klik ook op het plaatje hiernaast): - Above the website: Blogs, [Read More]

» New Persuasion Techniques from Maultasch's Musings
Below is a mixed bag of links to new persuasion techniques: This post by Bud of The Community Engine Blog explains how to spread your meme using del.icio.us and Technorati. This is the new PR Steve Rubel has been evangelizing.... [Read More]

« Great moments in marketing doublespeak | Main | Jobs you didn't knew existed »