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SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« How does a company with SOUL respond to a mistake? | Main | Special Super Bowl Post (Blink) »

Amazon and Coffee

Announcing Amazon Prime
Amazon just announced that you can pay $79 and get a year's worth of superfast shipping in exchange. For anyone buying more than a few items a month, it's a no brainer.

But this has nothing to do with saving money on shipping and everything to do with Amazon's innate understanding of human nature. Once you buy in, every single time you buy something from any other store (online or off) you'll say to yourself, "ouch, I can't buy this here. I'll be wasting the money I spent at Amazon."

I love the idea that you can pay a lump sum and get a discount going forward.

The Soy Luck Club, my favorite place in New York, just announced the breakfast club. Pay $40 or so and you get breakfast every day for a month. "Grab and go" it's called. If Vivian sells 100 memberships, it's a home run. With $4000, she can certainly buy a lot of whole wheat bagels and grapefruit, and she ends up creating a cadre of super loyal customers. Best of all, she starts finding products for her customers instead of finding customers for her products.

Imagine a new chain of cafes that offers a coffee club. For a flat fee, you get all the wifi and lattes you can handle. With the markup on both, the owner does great, and people would feel terrible every time they strayed.

They say to ignore sunk costs. People are terrible at that, though.

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Listed below are links to weblogs that reference Amazon and Coffee:

» Am I the only one who doesn't like this? from 1800askDonna
Link: Amazon.com: Amazon Prime Sign Up. Am I the only one who is riled by Amazon's new [Read More]

» Prime Reaction from 800-CEO-READ Blog
Amazon.com's Prime Program still occupies the first page of their site a week later. Seth thinks Prime is a great idea and that Amazon has an innate understanding of human nature.... [Read More]

» Join Amazon and Watch Them Compete with Costco and Sam's Club from Thinking by Peter Davidson
Seth missed it, but just barely. His recent post titled "Amazon and Coffee" made excellent points about the growing "brand joining" phenomenon that we are seeing in America. Sparked by Amazon.com's recent announcement of it's "shipping club" Seth went on [Read More]

» Amazon, All You can Eat Delivery and Service Oriented Economics (via Seth) from James Governor's MonkChips
I don't know if they offer this service in the UK yet but i will definitely subscribe if they do. Amazon is offering free superfast delivery for everything you buy for a flat fee of $79 a year. As Seth... [Read More]

» Petite sélection de billets pour le week-end from Manu : A Frog's Blog
En vrac, des billets qui m'ont plu cette semaine [Read More]

» Frottements et coûts non monétaires from Actualités Aurel Leven Nextstage
Le prix d'une transaction ne se résume pas toujours à celui indiqué sur l'étiquette, et cela est d'autant plus vrai que ce dernier est petit. Diminution de la valeur unitaire des transactions Deux facteurs expliquent une multiplication de petites [Read More]

» the coffee house, office of the future from Gregor J. Rothfuss
over lunch, i had a conversation on the demise of good coffee houses in cambridge. it increasingly seems that if... [Read More]

» the coffee house, office of the future from Gregor J. Rothfuss
over lunch, i had a conversation on the demise of good coffee houses in cambridge. it increasingly seems that if... [Read More]

» the coffee house, office of the future from Gregor J. Rothfuss
over lunch, i had a conversation on the demise of good coffee houses in cambridge. it increasingly seems that if you don't like your coffee polluted with "flavors" or burnt and served in a plastic cup, and like to have a nice couch to sit on, your opti... [Read More]

« How does a company with SOUL respond to a mistake? | Main | Special Super Bowl Post (Blink) »