Something Extra
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It's entirely possible that adding caffeine to beer will be remembered as a great idea.
Possible, but unlikely.
Just because you can doesn't mean you should.

Seth's most important book about the art of marketing

The practical sequel to Purple Cow

An instant bestseller, the book that brings all of Seth's ideas together.

Why the internet works (and doesn't) for your business. And vice versa.

The classic Named "Best Business Book" by Fortune.

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

The worldwide bestseller. Essential reading about remarkable products and services.

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

Top 5 Amazon ebestseller for a year. All about web sites that work.

A short book about quitting and being the best in the world. It's about life, not just marketing.

Seth's most personal book, a look at the end of the industrial economy and what happens next.

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

The end of mass and how you can succeed by delighting a niche.

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
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It's entirely possible that adding caffeine to beer will be remembered as a great idea.
Possible, but unlikely.
Just because you can doesn't mean you should.
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Listed below are links to weblogs that reference Something Extra:
» Bastardized Beer from Mostly Muppet Dot Com
I like beer.
No, I love beer.
I drink it. I brew it. I write reviews about it.
I. Love. Beer.
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As the wise ones are always saying, there is a big difference between can and should. And nowhere do we run into that more often than the world of marketing. [Read More]
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« Some people like being underdogs | Main | The missing link »