Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« January 2005 | Main | March 2005 »

Sooner or later, it's about better

Google maps (Google Maps ) is just plain better than mapquest or yahoo maps. So much better it's remarkable. So much better that it doesn't make sense to use anything else.

This is worth remembering. Your first choice is always to be so much better that all the marketing hype is secondary.

Phil Lempert on RFID

This little thing is the next big thing: Xtreme Retail 23 Home.

In search of the big win

It's no accident that so many Americans are turning to life-threatening surgery to solve life-long weight problems.

This is precisely the same mindset that leads marketers to buy more SuperBowl ads instead of investing to fix customer service or to intelligently do online marketing.

Big fixes are sudden, certain and precise. They represent instant solutions to long-term problems.

The thing is, they are usually less reliable, more expensive and more painful than a more organic, slower solution.

As long as we need to show the boss (or our shareholders) that we're taking dynamic action, then the big gesture will remain supreme. Amazingly, the winners seem to be those that test and measure, live for the long haul and embrace small solutions that are easy to adjust.

Today's whiteboard session

It was a terrific day in Irvington. Folks from the UK and Florida and New York and even Brooklyn came to spend the day.

Hope to see you at the next one, to be posted in a few weeks.

Dsc00202
Dsc00205

More on bad ideas

I've gotten a ton of mails about my bad ideas post.

The bad news is that almost every letter writer misses my point. They want to have an argument about whether pull downs for states is a good idea.

Let's say that there were no pull downs for states. And then let's say someone invented it. Would everyone immediately adopt it because it's so much better? Of course not. The reason it's being defended is because of the status quo.

To save myself some typing, here are the reasons, if you insist, on why pull downs for states are silly:

1. No, you can't just type the first letter of the state, at least not in Firefox on the Mac. And hey, a state is just two letters, so who exactly is being helped here?

2. If you really want to use computer power to help me, have me type in my zip code. Then the computer should look up the city AND the state and save me 10 or fifteen letters!

3. the pull down, even if it's better, which it's not, causes me to switch from one mode (type and tab) to another mode (arrows and mouse.) All for two letters.

4. there is no #4.

5. The biggest reason of all: half or more of all shoppping carts online are abandoned. If this happened at the supermarket, they'd be bankrupt in less than a week. This is a crisis for anyone who sells online (except for Amazon, which doesn't have this problem--because people don't have to see any of this nonsense.) instead of Dilbertly defending the engineering status quo, teams should be working around the clock to test every single thing they can to fix the problem.

Thanks.

The persistence of really bad ideas

There are fifty states (proof: Clickable Map of US States.) This is a problem. If there were 5 states or 500 states, programmers would never have been tempted into forcing consumers to scroll through a pull down menu to enter their state when shopping online.

This means everyone from Texas or New York or heaven forfend, West Virginia, has to scroll all the way down in order to buy something.

This scrolling led to a similar breakthrough to enter your country. Afghanis get a big break (so do people from Andorra) but those in the biggest online consuming country on earth have to scroll all the way down to the 'U's.

No wonder so many people abandon shopping carts online.

This is not a post about how stupid this is.

This is not even a post about how easy it would be to fix (it's actually easier to put a text field in than the pull down menu).

Nor is it a post about how useless the precision here is. Knowing the state is not nearly as important as knowing the zip code, and the scroll down is unlikely to get you the right state every time anyway.

No, this is a post about how bad ideas stick around forever.

The reason is simple: in most organizations, you don't get in trouble for embracing the status quo.

More than a hundred years ago, Kaiser Wilhelm wanted to get rid of his enemies in the German government. He noticed that they were all over 65. So he decreed that this was the official retirement age, and it still is.

If you want to see what happens when you challenge the status quo, just say this at a party, "I know how to fix Social Security. Let's just raise the official retirement age for everyone who is currently under fifty. We'll take it from 65 to 70."

Stand back and beware the flamethrowers.

Need vs. Want

Thanks to Tim Manners (Link: reveries - cool news of the day.) for sharing this insight from a story on Fastcompany.com (Link: Jonesing for Soda.)

Pop Soda Jones. "The reality is that consumers don't need our stuff," says Peter van Stolk, founder, president and ceo of Jones Soda, in a transcript of an interview with Ryan Underwood posted on FastCompany.com. He says that's the one simple insight that made him a better marketer. As he puts it: "You're not listening to your customer when you tell them, 'You need me.' You listen to your customers when you say, 'You really don't need me.'"

Doing the iPod shuffle

A neat, sad story:

Link: metacool: Good marketing takes guts

and follow the link to:

Link: erasing.org / I Ate iPod Shuffle.

The new promotional mantra

Here's how TV networks got popular:
step 1: make sure the FCC gives you a low channel number. 2 is better than 12.
step 2: during sweeps week, run lots of special movies.
step 3: have the local news do an expose on iced tea sold at delis (with bacteria in it, no less)
step 4: have the local news cover a lot of fires

Here's how blogs get popular:
step 1: run some sort of poll that lots of other bloggers link to
step 2: if the poll is about you, link to it: Link: The 2005 Business Blogging Awards � Best Marketing Blog.
step 3: be controversial. Try to get a CNN VP to resign under pressure. Yell when you can speak, scream when you can whisper.
step 4: write stuff worth reading. The thing is, it's up to you/us, the readers, to decide what "worth reading" means. If we read, talk about and link to the stuff that's thin or short-lasting or flamboyant, then that's what we're going to get, right?

What bloggers do next...

My hero, Hugh Macleod just announced his evil plan to corner the market on bespoke suits.  gapingvoid: english cut (cont.).

He points to: English Cut perhaps the first, and certainly the most complete blog ever written about custom made English suits.

In an era where you don't have to wear a suit, where a suit from Today's Man is only $89 and where you never even meet most of the people you work with, a $3,000 suit is nothing but remarkable.

Good luck, Hugh.

« January 2005 | Main | March 2005 »