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Marketing is where you find it

KrispyToday's New York Times reports that the Radiant Church - in Surprise, AZ  spends $16,000 a year on Krispy Kreme donuts.

The health risks aside, this is smart marketing. (And is there anything wrong with a church doing marketing? Churches have always done marketing.)

Marketing doesn't mean advertising. 

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Listed below are links to weblogs that reference Marketing is where you find it:

» Seth Godin on Church Marketing from Church Marketing Sucks
According to marketing guru Seth Godin, Radiant Church in Surprise, Ariz. spends $16,000 per year on Krispy Kreme donuts. And I though Baptists liked to eat. Quoth Godin: The health risks aside, this is smart marketing. (And is there anything wrong wit... [Read More]

» I wish they would BUY more! from Blog Dog
Seth's Blog blogged about a church out in AZ purchasing $16,000 worth of Krispy Kreme doughnuts. I wish they would buy more ... I've lost a good 75% on KKD!... [Read More]

» Easter Tale from The TrueTalk Blog
OK, so Seth posts an item in which he cites an Arizona church having spent $16,000 a year on Krispy Kreme donuts. [Read More]

» OK, but how big are their waistlines from Achievable Ends
Seth reports on the church that spends $16,000 a year on Krispy Kremes. With the bloom off the KK rose, I'm wondering if this is good marketing for Radiance or the once radiant Krispy Kreme chain. [Read More]

» The Medium is the Massage from As Evidence That I Exist
Seth Godin, the worlds greatest marketing genius and all around photogenic gent, notes that a church in AZ spends $16k/year on Krispy Kreme donuts. Good marketing he quips, And is there anything wrong with a church doing marketing? Churches have... [Read More]

» The Medium is the Massage from As Evidence That I Exist
Seth Godin, the worlds greatest marketing genius and all around photogenic gent, notes that a church in AZ spends $16k/year on Krispy Kreme donuts. Good marketing he quips, And is there anything wrong with a church doing marketing? Churches have... [Read More]

» The Medium is the Massage from As Evidence That I Exist
Seth Godin, the worlds greatest marketing genius and all around photogenic gent, notes that a church in AZ spends $16k/year on Krispy Kreme donuts. Good marketing he quips, And is there anything wrong with a church doing marketing? Churches have... [Read More]

» Seth Godin on Church Marketing from Church Marketing Sucks
According to the New York Times, Radiant Church in Surprise, Ariz. spends $16,000 per year on Krispy Kreme donuts. And I though Baptists liked to eat. Quoth marketing guru Seth Godin: The health risks aside, this is smart marketing. (And is there anyth... [Read More]

» Donut Budget from Knowledge Lab
Radiant Church in Surprise, Ariz. has a $16,000 annual budget for Krispy Kreme donuts. Is it working? Every bit helps. 147 people showed up for the first service in 1997. Now weekly attendance averages 5,000. Last year 1,055 people checked... [Read More]

» Seth Godin on Church Marketing from Church Marketing Sucks
According to the New York Times (registration required), Radiant Church in Surprise, Ariz. spends $16,000 per year on Krispy Kreme donuts. And I though Baptists liked to eat. Quoth marketing guru Seth Godin: The health risks aside, this is smart market... [Read More]

« Tito's Vodka: How A Story Can Make Things Better | Blog Home | Apple's newest ipod launches first of April »