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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Cheap, loud and smart | Main | My Wifi Rant »

A Warning About Ostrich Farming

Ostrich_1Have you ever eaten ostrich?

I missed my chance when I gave up poultry as the last land animal on my eating list.

My guess is that you haven't had a lot either.

It turns out that there was a huge bubble in ostrich farming (yes, they have bubbles off the internet, too). Once a few clever promoters (Ostriches On Line - Chad.) realized that the world would go crazy about ostrich meat (and don't forget the eggs) there was money to be made selling breeding ostriches.

So, you bought two ostriches and a bunch of land, and soon you have some baby ostriches. You sold those ostriches for $20,000 or more each--to other people who wanted to breed ostriches. Do this for a few generations and pretty soon there would be plenty of ostrich meat available (and the breeders at the top of the pyramid would be rich indeed).

You can guess the punchline. The breeders sold their ostriches to other breeders, and soon there were plenty of ostriches but in the end, restaurants didn't want to sell the stuff because people didn't really want to eat it.

The blogads survey (see below) says that more than 20% of blog readers are also blog writers. Imagine a world where 20% of the people who read novels, wrote novels. Hope we're not breeding ostriches. We're so busy writing that maybe, just maybe, nobody who shows up is going to actually spend the time to read! As a parting shot, here's a quick blurb from the ostrich site:

The ostrich industry is the fastest growing agricultural business in the world. With the vast array and almost unlimited supply of products and services that we have available, your opportunities to resell these products has never been better.

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Listed below are links to weblogs that reference A Warning About Ostrich Farming:

» Seth's Ostrich Blog from Marketing Mania
"But. All ostriches are pretty much created equal. Are blogs? " [Read More]

» Blogging: Flightless Fad? from Blogging on the Free Web
I am more convinced by Jeremy's view of blogging as communication than by Seth's view of blogging as bird. [Read More]

» Blogging and writing books. from larry borsato
It's incredible how many bloggers are pondering book deals. Seth Godin makes a related point:The blogads survey (see below) says that more than 20% of blog readers are also blog writers. Imagine a world where 20% of the people who... [Read More]

» My week one observations from rethink(ip)
Our rethink(ip) blog has been up for a week now (officially), and it has been an interesting week.  My observations: I would have never thought that the blog would have turned out the way it did.  It is like we... [Read More]

» Hot for teacher from rethink(ip)
Matt's post from yesterday has prompted me to return to my draft post on "Homework for clients." I hate giving secrets away...but blawgers do it every day. Maybe it is low risk because most of the people reading blog posts... [Read More]

» Controlling RSS Overload...Animal House Style from rethink(ip)
Did you know that RSS is a disease? If you've ever had RSS overload-itis, you know what I'm talking about. Blogging is a bit like (as I've mentioned before) ostrich farming...and ostrich farmers like to promote the eating of more... [Read More]

» Controlling RSS Overload...Animal House Style from rethink(ip)
Did you know that RSS is a disease? If you've ever had RSS overload-itis, you know what I'm talking about. Blogging is a bit like (as I've mentioned before) ostrich farming...and ostrich farmers like to promote the eating of more... [Read More]

» Technology Makes Seth Godin an Ostrich Farmer from LandingTheDeal
Seth Godin reveals a spam e-mail he received recently. Trouble is, I don't think Seth got this one right. It's not spam. Is Seth secretly developing a side business of Ostrich farming? No. But, enter in ... [Read More]

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