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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Death plus a fine | Main | Noses cut to spite faces department »

Does language matter more?

"Your call is important and will be serviced as soon as possible"
"Please have your card number and other additional information ready"

In the old days, you'd go down to the American Express office and talk to a real person. They would use eye contact and hand motions and could gauge your responses in order to make themselves understood.

Today, when you're on permahold, listening to a recording at Amex, you only have the classical musical loop and the words they've chosen.

So when they choose the wrong words, when they ask you to do silly things (additional information? which additional information?) it makes you think they're not as smart as you'd like them to be.

As we see in the warning sign below, in an environment where you can't react in real time, the words you choose are critically important to the message you send.

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Listed below are links to weblogs that reference Does language matter more?:

» Service automatons vs. talking for real from Vy Blog
Seth has two good postings today -- each sort of deals with how to talk. [Read More]

» When A Message Speaks For You from Opinionshapers
Seth Godin has written an interesting little piece on the messages that you get when you call any major (really any company) corporation these days. He writes that when they ask you generic things like make sure you have all... [Read More]

» When A Message Speaks For You from Opinionshapers
Seth Godin has written an interesting little piece on the messages that you get when you call any major (really any company) corporation these days. He writes that when they ask you generic things like make sure you have all... [Read More]

» The right words matter from Writelife
When you do a lot of writing sometimes you get sloppy. Sometimes when you’re very busy, things slip through that shouldn’t. And sometimes … well, sometimes you’re just dumb. Seth Godin’s post Does language matter more? touches on how we [Read More]

« Death plus a fine | Main | Noses cut to spite faces department »