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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Milton Glaser threw me out | Main | More on Eyetrack »

Eyesite

This is how people look at search results:

Eyesite

It's not a theory, it's all sorts of fancy science put to good use. And yes, my headline is a pun.

Think about this the next time you want to save a few shekels on where you show up on the screen.

Now that we've trained people to read Google pages this way, they probably read your site the very same way.

 

Via searchenginewatch.com.

cropped.jpg (JPEG Image, 993x848 pixels) - Scaled (76%).

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Listed below are links to weblogs that reference Eyesite:

» How do you look at Google? from
Seth Godin has a very interesting post about how people look at search results. Google results in this case. [Read More]

» What are Searchers Looking at - Eye Imaging Search Results from Threadwatch.org

Seth Godin knows how to aquire a little link love from the Search community :) Check out his visual map of where searchers look when viewing resu [Read More]

» Eyeing up the Golden Triangle... from Mastering the Web
If you've been involved in those [Read More]

» How we read Google from Northwest Noise
Via Seth Godin: Via SearchEngineWatch: The joint study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools examined the eye movements of users viewing Google search result pages. The study found that most viewers looke... [Read More]

» The Science of Scanning Search Results from DarrenBarefoot.com
Via Seth Godin, here's an article on Search Engine Watch about how users evaluate the Google search results page. They conducted of (only) 50 users to see where they looked in the Google search results.100% of them looked at the... [Read More]

» Das mit den Suchergebnissen from Feuerwehr Weblog
Lustig bis erstaunlich: ich hatte gestern erst darüber geschrieben, wie man sich mit META-Tags ein wenig besser in den Suchmaschinen positioniert. Und siehe das, heute steht bei Searchenginewatch, wo die Leute bei Suchergebnissen hingucken. Eine gute... [Read More]

» Eyetracking for Search from Random Culture
Seth Godin posts about the results of a new eyetracking study on Google search results from Enquiro. It basically reinforces what we've known, that top organic rankings are key. What's more, though, this study shows that being above the fold [Read More]

» So guckst du! from Werbeblogger
So sehen sich also die meisten Leute die Suchergebnisse (und wahrscheinlich alle anderen Webseiten) von Google an: gefunden bei Seth Godin und der hat es bei searchenginewatch.com entdeckt. [Read More]

» Best Adsense placement to maximize clickthrough from Nova Blog
Seth Godin has a nice post where he has illustrated the "hot spots" where people focus when they are looking at googles search results.. These are the results of a new eyetracking study on Google search results from Enquiro The same can be... [Read More]

» Kan 50 mennesker som titter på Google lære meg noe? from eirik | img | txt
Seth Goodin blogget om en artikkel på searchenginewatch (er det nok henvisninger nå) som tar for seg hvordan 50 brukere scanner og tolker Google. Ingen store overraskelser, mye av det samme vi ser på brukerundersøkelser, men fin visualisering av de... [Read More]

» Googlevision from Confessions of a Brand Evangelist
[Read More]

» Googlevision from Confessions of a Brand Evangelist
Seth Godin's most recent post makes reference to a study as to how users [Read More]

» Kan 50 mennesker som titter på Google lære meg noe? from eirik | img | txt
Seth Goodin blogget om en artikkel på searchenginewatch som tar for seg hvordan 50 brukere scanner og tolker Google. Ingen store overraskelser, mye av det samme vi ser på brukerundersøkelser, men fin visualisering av det. Og for de som ikke har vær... [Read More]

» Kan 50 mennesker som titter på Google lære meg noe? from eirik | img | txt
Seth Goodin blogget om en artikkel på searchenginewatch som tar for seg hvordan 50 brukere scanner og tolker Google. Ingen store overraskelser, mye av det samme vi ser på brukerundersøkelser, men fin visualisering av det. Og for de som ikke har vær... [Read More]

« Milton Glaser threw me out | Main | More on Eyetrack »