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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Best Posts of 2005 (so far... 10 weeks, 10 posts) | Main | Here comes Blog Spam »

File under: stats that cannot be true

Jupiter just published a report that says that 10% of US Net users delete the cookies on their web browser every day and 40% do it (in aggregate) every month.

Let's do a reality check here. This is the same population that can't get rid of pop ups, repeatedly falls for phishing of their Paypal and eBay accounts, still uses Internet Explorer, buys stuff from spammers, doesn't know what RSS is and sends me notes every day that say, "what's a blog?"

Forgive my skepticism, but it's inconceivable to me that 40% of the audience knows how to use their browser to erase their cookies.

The echo chamber effect on the Net is stronger than it is anywhere in the world. Yes, professional women in New York think that lots of women keep their maiden name when they get married (it's actually less than 5%). Yes, people who work out all the time figure that most people do (they don't.). People who run wineries figure that lots of people care about wine (they don't.) But on the Net it is at its worst. The heavy users figure that everyone understands what we understand. (They don't.)

My favorite bit of proof: One of the top 100 things searched for on Yahoo! was "Yahoo". Also on the list when I was there: "web" and "search".

People aren't stupid. They just are too busy or too distracted to care as much as you do about the stuff you care about.

Link: Study: Consumers Delete Cookies at Surprising Rate.

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Listed below are links to weblogs that reference File under: stats that cannot be true:

» C is for Cookie (But is it good enough for you?) from SearchViews
A new report by Eric Peterson of Jupiter Research, titled [Read More]

» Do you believe? from larry borsato
Seth Godin doesn't believe the Jupiter report that says that 10% of US Net users delete the cookies on their web browser every day and 40% do it (in aggregate) every month. In his words:Let's do a reality check here.... [Read More]

» More Crumbling Cookies Talk from Affiliate Marketing Gab
Are the report's numbers off? Another perspective about the cookie news I posted earlier today here Disturbing Cookie News. Seth Godin writes: File Under: Stats That Cannot Be True Let's do a reality check here. This is the same population that c... [Read More]

» PSFK in AdWeek from PSFK
In case you didn't catch it, PSFK featured last week in AdWeek's article, 'Blogging By Moonlight (Ad execs use blogs to promote something new - themselves)'. Well actually Piers did. [Read More]

» Blog myopia... it's real from debbie's blog - Debbie Weil is an expert on business blogging as a lead gen/search/branding/PR strategy. She is the publisher of award-winning WordBiz Report.
This is one of those circular he said, she said posts that I sometimes find annoying. Too much linking between bloggers - as opposed to comments posted by readers who may not be bloggers - is what creates a navel-gazing blogosphere. It gets tiresome. B... [Read More]

» Jupiter Defends Cookie Deletion Report from Threadwatch.org

On Monday we talked about Jupiter Media's contraversial [Read More]

» Believe It, Seth from H E S P O S . C O M
Seth Godin thinks the general web population isn't savvy enough to clear cookies. I think he's forgotten one thing, though. (And this one thing was pointed out in my most recent Self-Deception Series article.) In order to keep a Wintel... [Read More]

» Nielsen Corroborates Jupiter's Cookie Deletion Report from Threadwatch.org

Jupiter's Eric Peterson posts notes on his conversation with [Read More]

» Google Chrome Frame from Blog Marketing Singapore - Business Blogging Optimization Strategies
Today, Google released Google Chrome Frame, a plugin for Windows XP / Vista users to take advantage of richer javascript experiences. After installing a the plugin, you can specify a separate meta tag on your website, so users with the plugin installe... [Read More]

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