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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Here comes Blog Spam | Main | The 30 books, part 1 »

Good news and bad news

So, for 119 Harvard MBA students, the phone rings. "Buddy, you're not going to be admitted to the MBA program because you decoded a poorly written website and found out your admissions status too soon." [This means, of course, that for the next two years, you don't have to pay Harvard more than $150,000 in room and board and lost wages, and  you can build your own business or join a non-profit or run for the Senate].

So what's the bad news?

Plenty of handwringing about the ethics or lack thereof in this case (the media loves the turmoil) but I think a more interesting discussion is what a gift these 119 people got. An MBA has become a two-part time machine. First, the students are taught everything they need to know to manage a company from 1990, and second, they are taken out of the real world for two years while the rest of us race as fast as we possibly can.

I get away with this heresy since I, in fact, have my own fancy MBA from Stanford. The fact is, though, that unless you want to be a consultant or an i-banker (where a top MBA is nothing but a screen for admission) it's hard for me to understand why this is a better use of time and money than actual experience combined with a dedicated reading of 30 or 40 books.

If this is an extension of a liberal arts education, with learning for learning's sake, I'm all for it. If, on the other hand, it's a cost-effective vocational program, I don't get it.

Yes, I know what the Black Scholes equation is. No, I don't understand it. And no, I don't need it. Do you?

Link: PCWorld.com - Harvard Rejects Applicants Who Hacked Site.

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