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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Does language matter more? | Main | Outrageous! »

Noses cut to spite faces department

Petra Rankin shares this story:

I went for a drive to pick up some business cards from my local printer. When I got there, I was handed four boxes of very shiny business cards, even though I had specifically ordered matte. I had specified matte a number of times because it was very important to me, and he was also charging me a premium price for the matte laminate.

So I told the person who was serving me that they were not matte, and I was told in response “yes they are.” (!)

Given that these cards were so shiny I could almost see my reflection in them, I asked to speak to the manager. He come out and agreed that they were not matte, and also agreed that I had asked him a number of times to print matte cards, but he would not lower the price of the cards. I offered him what I thought the cards were worth given they were a misprint, but he was too proud and said I couldn’t take them!

So he is throwing away 1000 perfectly good (albeit shiny) cards, because he didn’t want to accept a discounted price for a mistake!

I wonder how many other small business people operate their business like this? They would rather have a big loss than accept a small one?

(PS She just wrote me and said the printer called her at home, told her had changed her mind and even offered to drive the cards over if she'd just pay the discounted fee.)

find Petra: Achieving Our Potential (And Beyond).

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» When ego gets in the way of business sense from Achieving Our Potential (And Beyond)
I went for a drive to pick up some business cards from my local printer. When I got there, I was handed four boxes of very shiny business cards, even though I had specifically ordered matte. I had specified matte... [Read More]

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