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Let's say you run an airline with a horrible cost structure and you're facing bankruptcy on an almost daily basis.
Why on earth would you waste money on marketing like this?
Do the folks at American believe that some harried New Yorker is going to choose to fly to Tokyo on the spur of the moment for sushi and because American is the brand that prompted them, fly there on American?
Where's the ROI?
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Listed below are links to weblogs that reference Pre-bankruptcy marketing:
» MORE ON PRE-BANKRUPTCY AIRLINE MARKETING from Maneuver Marketing Communique
Two press releases from United caught my attention last year. The first was a release trumpeting the nomination of a United TV commercial for an Emmy award. This Robert Redford narrated spot was beautifully crafted and enjoyable to watch. But [Read More]
» What Seth said from rexblog
What Seth said: " Pre-bankruptcy marketing ." [Read More]
» In denial... from Johnnie Moore's Weblog
Seth spotted this ad for troubled American Airlines: and commentsLet's say you run an airline with a horrible cost structure and you're facing bankruptcy on an almost daily basis. Why on earth would you waste money on marketing like this?... [Read More]
» Pre-bankruptcy Marketing from Chris Busch
The airlines marketing gurus are at it again as Seth Godin points out on his blog - Pre-Bankruptcy Marketing. Also, United is taking American on since American abandoned its [Read More]
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