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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Excerpt from my new book | Main | Putting the card in upside down »

The six percent solution

Over the last decade or two, many neighborhoods have seen the price of homes increase by 100 to 1000%. Because real estate agents charge a commission based on selling price, this means that many agents make ten times as much as they used to for selling a house.

Obviously, they're not doing ten times as much work.

Sooner or later, in any business that works on percentages, things change and the commissions come under pressure. You can be defensive about this or you can see it as an opportunity.

One broker in Massachusetts now works by the hour (Beating the Realtor commission system). If I were a broker, I'd take the increased cash flow and spend it as fast as I could. I'd fundamentally change what I offer and include a wide range of free services--from a free paint job to help sell the house to a new big screen TV for the buyer or the seller. I'd hire assistants and build a permission-based computer system. I'd realize that no industry is static, especially one where the rates go up by a factor of ten in just a short time.

Obviously, this is about more than just real estate. If you work by the hour, what would happened if you charged a commission instead? (PR folks? Lawyers?) What happens to the sales process when you flip from success-based pricing to time-based? Or the other way around?

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Listed below are links to weblogs that reference The six percent solution:

» Time vs Success from PeterCooper.co.uk
Seth talks about how the rapidly increasing price of homes is affecting the incomes of real estate brokers. The system is somewhat different in the US, compared to here in the UK where commissions are lower, but I bet the... [Read More]

» Time vs Success from PeterCooper.co.uk
Seth talks about how the rapidly increasing price of homes is affecting the incomes of real estate brokers. The system is somewhat different in the US, compared to here in the UK where commissions are lower, but I bet the... [Read More]

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According to PR Week, Sun Microsystems is putting its $10MM PR account up for review. [Read More]

» Will Personal Publishing Destroy the Real Estate Cartel? from pc4media
Update: If you are looking for Bill's site, here it is. The one below is an old weblog. More on Bill later. I met him today. And Seth Godin blogged about him today. He is doing some exciting things. I [Read More]

» ExploitBoston! Tours from pc4media
Susan Kaup has just launched ExploitBoston! Tours. [Read More]

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« Excerpt from my new book | Main | Putting the card in upside down »