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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Randall on a trillion commercials | Main | End of discussion »

Think about parsley

Parsley_2I had breakfast with my friend Jerry today. We ate at Naples 45 in New York. I ordered the $12 omelette.

This is what I got: (I know I asked for no potatoes, and it's true that the muffin didn't come with a bite already in it.)

Who eats the garnish? No one does. What a waste, right? But once it's gone, you notice. You notice that there wasn't a sprig of parsley or even a strawberry on the plate. It's a vivid reminder that you were just ripped off.

All of us sell parsley. Sometimes, in the race to cut costs and increase speed and figure out how to fight off Wal-Mart, it's easy to decide to leave off the parsley. No focus group ever asked for parsley!

Right next door to Naples 45, the little cafe serves breakfast with a smile. And garnish. That's my stop next time.

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Listed below are links to weblogs that reference Think about parsley:

» It's All About the Parsley from Saved By Zero

Seth’s entry on parsley is important. I can’t articulate my reasons for knowing it’s important, but it is. 

If I hadn’t spent the last 3-4 weeks of my life debugging and fixing off shore code I think I migh... [Read More]

» Parsley farms in Michigan from Daily Grit
Seth Godin in his blog on parsely makes a great point about missing it as a garnish in a restaurant. [Read More]

» The World's Greatest Sales Organization from ScoreMoreClients.com
Want to learn about selling? Learn from the best. And who you may ask, would that be? The people who sell parsley, of course. Do you like parsley? Do you know anyone who likes parsley? Nope? I don't either. Yet, there it is...on your plate at... [Read More]

» What's Your Parsley? from TSMI's Trade Show Marketing Report
One of the things I like most about reading blogs by Seth Godin, Anil Dash and others of their ilk is the author's ability to interpret an everyday occurance many of us wouldn't think twice about into something meaningful. Take [Read More]

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