Who's watching whom?
John Battelle pointed me to: trendmapper � Add a new search!.
This is a cool service that let's you watch the google hits of a phrase or site over time. That's interesting. What's really interesting, though, is the list of phrases that people are watching. Some are not surprising (Joi Ito) and some are just sort of puzzling (ninja--did they not understand what this is for?)
Most interesting of all, though, is the way a small community of bloggers and webheads are always doing the next great thing. If you have a brand or a site or a cause, you should do this. But how does the word about it disseminate? Watch the link above to see who else is tracking...