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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Making your sneezers into heroes | Main | What's the always? »

Are your people like your customers?

Pope13gA few fascinating facts about the Catholic church and the College of Cardinals (who pick the next pope).

1. one third of all the world's Cardinals are over 80 years old.*
2. 17% of the Cardinals are from Italy, but only 5% of the world's Catholics are.
3. 18% of the Cardinals are from Latin America, while 43% of the Catholics are.

Most organizations want to grow. Virtually all religions do. What happens, though, when your worldview and biases are so different from the places you're hoping to grow?

(*Two updates here since I posted this yesterday. First, since about 1970, the oldest Cardinals--over 80--don't vote on the Pope. Second, just to be clear, I'm trying to use the Church as an example for every organization in the world... I actually have no desire to give the Vatican marketing advice! It's worth noting, though, that in the last hundred years or so, they've made enormous changes. For example, in the 1800s, the percentage of Italian Cardinals was three times higher than it is today.)

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Listed below are links to weblogs that reference Are your people like your customers?:

» Message to Seth Godin - Never mix business with religion from Internet Intelligence Digest
Seth's Blog: Are your people like your customers? Seth Godin is fantastic and I admire him greatly. Sometimes just a tiny nugget of information can change your whole view. His bit about the monkey and "where's the banana" just totally... [Read More]

» Thinking About The Church from willzhead
More interesting observations from Seth Godin, this time in relation to the choice of a new Pope: one third of all the world's Cardinals are over 80 years old. 17% of the Cardinals are from Italy, but only 5% of [Read More]

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From Co-Creation Trend 3: Control by Jennifer Rice from What’s Your Brand Mantra? "There are mil [Read More]

» Those Kooky Catholics... from Boys Wear Pants, Men Wear Trousers

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This is a really interesting post by Seth Godin (author of "Unleashing the IdeaVirus[Read More]

« Making your sneezers into heroes | Main | What's the always? »