Making your sneezers into heroes
Michael Rich, ace Florida real estate developer, writes to me about HALO's. These are the Harbor Hills Active Lifestyle Operatives. Here's a photo.
Michael keeps their photo on display in the sales office. When a prospect asks about them, he uses it as an opportunity to introduce the women to a prospective neighbor. Not only does it sell condos, but it makes it fun to be proud of the neighborhood. It also helps keep the grouchy tenants away--because they realize he's selling a community, not just a place to sit and whine.
