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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Do as I do? | Main | When advertisers insist on interruption »

Playing by (and losing by) the rules

Market leaders make up the rules. They establish the systems and the covenants and the benchmarks that a market plays by.

(and yes, a market leader can be a church, a political party or a non-profit)

If you play by those rules, you will almost certainly lose.

After all, that's why market leaders make rules. They establish a game that they can win, over and over again, against smaller or newer competitors.

The alternative is both obvious and scary: Change the rules.

Newcomers and underdogs can only benefit when the rules change. The safe thing to do feels risky, because it involves playing by a fundamentally different set of assumptions. But in fact, dramatically changing the game is the safest thing you can do (if you want to grow).

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Listed below are links to weblogs that reference Playing by (and losing by) the rules:

» There Are No Rules To Business from JSLogan
Do market leaders set the rules for their market or merely establish accepted norms – until something better comes along and new norms are accepted? Blockbuster and NetFlix come to mind. It’s now hard to imagine a competitive No Late Fees offer from ... [Read More]

» Changing the Rules without Bowling from Alexoid
If you've read my previous post about "doing things differently" and thought "hey, this guy is an idiot" then you might want to read Seth's view on constantly changing the rules which is far more eloquent and far less about buggering off to go bowlin... [Read More]

» Wal Mart Facts, Brand & Link Building from SEO Book.com
Post about Wal Mart brand strategy and a link building idea. [Read More]

» Playing by (and losing by) the rules from blog.wheeledone.com
Reading Seth [Read More]

» Mainstream Media Will Blog, but Will the Rules Change? from Mutually Inclusive
Jim Horton of PR Opinions pooh-poohs the notion that the mainstream media is dead: [Read More]

» New rules of engagement? from Strategic Board Blog
Seth Godin  says "Market leaders  make up the rules." on Playing by (and losing by) the rules . I agree on the basic concept although I don't think that new leaders make up new rules out of their imagination, the competitive landscape&nb... [Read More]

» Game rules from Mo-ing
From Seth's post: Playing by (and losing by) the rules: Market leaders make up the rules. They establish the systems and the covenants and the benchmarks that a market plays by. (and yes, a market leader can be a church, a political party or a no... [Read More]

» Don't Scream from the Middle of the Herd! from Marketing Catalyst
Seth Godin reminds us that we are always outnumbered if we choose to compete in a crowded market (shouting from the middle of the herd). In legal marketing the easiest example of the herd (and therefore the unheard) mentality is in advertising. In... [Read More]

» Everything You Need to Know About Marketing You Could Learn From Uglesich's from Like It Matters
Will people rant & lament when you stop doing what you do? Will they publicily fret over the fact that you might not offer your product or service years before you actually hang it up? Will they notice you're gone?... [Read More]

« Do as I do? | Main | When advertisers insist on interruption »