Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« No relation between price and quality | Main | Sorry, we're full »

REAL--Compared to what? The Pale Imitation

I wasn't there at the Montreux Jazz Festival in 1969. I wish I had been.

Eddie Harris and Les McCann walked onto the stage and though they had hardly rehearsed at all, launched into an adlibbed song that made history. Ironically enough, the song contained the line, "Real... compared to what?"

A million copies later, the vinyl souvenir of that live performance was a classic.  Les McCann & Eddie Harris - Swiss Movement: Montreux. The vinyl LP isn't the same as the original concert, but it's convenient and sounds great.

Twenty years later, "perfect sound forever" brought us the CD version. There's no pops and crackles, but to my ears, it's just a reminder of the depth of the LP.

Then they had us move everything to MP3. Now I've got the CD version on my iPod. There are far fewer bits and it doesn't sound as good, but it reminds me of the original. (if "original" means the analog recording, not the live event, where I wasn't.)

Now, I've got a Monster cable for my car that lets me broadcast the MP3 version of the CD version of the vinyl version of the live event over the FM airwaves to my car radio. It sounds like Eddie's in the Holland Tunnel. And it's not even close to music, but it reminds me of the way I felt when I heard the album.

This is not just happening to music. The cellphone conversation I have with my friend Jonathan has content, but the tone and tenor of his voice merely remind  me of the way I feel when I hear him live.

And the millions of digital photos I see online don't look anything like the original high resolution versions, which, of course, look nothing like the thing in real life.

My dad used to tell me a joke. This guy is on a tour of the state prison with the warden. They walk into the lunchroom and see the following:

A prisoner stands up. He says, "142!"

Everyone laughs hysterically.

Another prisoner stands up. He is giggling, but manages to blurt out, "884."

The place rocks with laughter.

The tourist can't figure out what's going on. He asks the warden.

"Well, you see, these guys are all here for life sentences. They've heard every joke a million times. So, instead of retelling the jokes, they just call out the number."

"Wow," the tourist says, "Can I try that?"

The warden is dubious, but says, "sure."

"191," cries the tourist. The place is dead quiet. Like a tomb.

Humiliated, the tourist turns to the warden and asks what he did wrong.

"It's the way you tell it," said the warden with a wry smile.

I wonder what happens when our digital culture has nothing to do but spread pale imitations of the original experiences? I wonder what happens when the media companies that depend on our attention start losing it when all we've got is a ringtone.

I think my books change a lot more minds than my blog does. But books don't spread the way digital ideas do.

At the same time, the good news from sites like JamBase is that they're using inherently low-rez digital media to sell people on showing up to hear the highest-rez live stuff.

Are you in the souvenir business?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83423050f53ef

Listed below are links to weblogs that reference REAL--Compared to what? The Pale Imitation:

» Offtopic: The Pale Imitation from Brad's Braindump
Link: Seth's Blog: REAL--Compared to what? The Pale Imitation. Seth Godin wonders, [Read More]

» Offtopic: The Pale Imitation from Brad's Braindump
Link: Seth's Blog: REAL--Compared to what? The Pale Imitation. Seth Godin wonders, [Read More]

» Real or Imitation - What is your REAL deal? from Working Solo
As a service professional you and I are putting ourselves in direct contact with the client and generally have a very few things get in the way of the client experiencing us and our services. Or that is what I used to think ..... In a blog post from ea... [Read More]

» Real or Imitation - What is your REAL deal? from The Coaching Gym - Resources, tips and options for Professional Coaches
As a service professional you and I are putting ourselves in direct contact with the client and generally have a very few things get in the way of the client experiencing us and our services. Or that is what I... [Read More]

» The Business of Pale Comparisons from As Evidence That I Exist
My famous marketing mentor who neither knows me nor loves me, writes a brief entry about how media tends to flow from the real live experience through to the pale imitation. ('recorded live' comes to mind). A concert becomes an... [Read More]

» Is it Live or Is It Memorex? from Much Ado About Nothing
Seth Godin writes today about [Read More]

» Digitaalajastu imitatsioonid from Soundtrack to my soul
Seth's Blog: REAL--Compared to what? The Pale Imitation Soovitav lugemine ühest minu lemmikblogist. Seth Godin arutleb selle üle, kuidas originaalidest on tänapäevaks imitatsioonid. Liikumine analooglindistuselt (vinüül) mp3'edeni, mõnusatest pa... [Read More]

» Real - compared to what? from Granny Buttons
A brilliant post by modern marketing expert Seth Godin today: 'Are you in the souvenir business?', he asks. [Read More]

» Lead Users and Tossing Pots... from think again

The whole idea of  "democratizing innovation" is what I wanted to do. I thought I could change the world, make it better.  I wanted to develop something to bring creativity to the workplace, to give people motivation to enjoy t [Read More]

» Lead Users and Tossing Pots... from think again

The whole idea of  "democratizing innovation" is what I wanted to do. I thought I could change the world, make it better.  I wanted to develop something to bring creativity to the workplace, to give people motivation to enjoy t [Read More]

» Lead Users and Tossing Pots... from think again

The whole idea of  "democratizing innovation" is what I wanted to do. I thought I could change the world, make it better.  I wanted to develop something to bring creativity to the workplace, to give people motivation to enjoy t [Read More]

» Lead Users and Tossing Pots... from think again

The whole idea of  "democratizing innovation" is what I wanted to do. I thought I could change the world, make it better.  I wanted to develop something to bring creativity to the workplace, to give people motivation to enjoy t [Read More]

» Try To Make It Real Compared To What from AdPulp
As Seth Godin considers Eddie Harris and Les McCann's performance at Montreaux Jazz Festival in 1969 and the various ways that performance has been handed down over time from LP to digitally remasted CD to MP3, he laments the loss... [Read More]

» Seth's Blog: REAL--Compared to what? The Pale Imitation from My Weblog
Link: Seth's Blog: REAL--Compared to what? The Pale Imitation. I really enjoy your blogs and feel they need spread far and wide, so I am linking to as many of them as possible to help spread the word on them. [Read More]

» Advanced MP3 Catalog Download from MP3 Catalog
Download advanced mp3 catalog pro Advanced MP3 Catalog is designed for anyone ... Generate and print reports and CD covers, export your catalog, search for ... [Read More]

« No relation between price and quality | Main | Sorry, we're full »