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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Nouns and verbs | Main | Hello? »

So a rabbi, a priest, a talking duck and a blonde walk into a bar...

Do you feel a joke coming on?

We've been taught where to look for jokes. Certain places and times feel joke-friendly, and we're alert and aware of what's coming. The web is changing the vernacular daily, and I discovered this first hand with my vacation email memo from last week.

Here's an excerpt:

If you need to find me, I'll be at the UN for a few days, working on the oil for food scandal. You can reach me at the UN at 212 355 4165. Then I'll be in Beijing, consulting with the government on how they can more effectively do the messaging for the upcoming Olympics. I believe that their mascot is sending exactly the wrong message, and hope to persuade them to start using a cow.

I'll be ending the week at Beverly Hills Hilton in California, (a bungalow, just ask for me at the desk). It turns out that Steven has a bit of writer's block on a project and he asked me to stop by and help out.

I thought it was a pretty funny spoof of the self-important (okay, egomaniacal) vacation posts some people have been using. No, I didn't go to China, I went to Costa Rica (more on this soon). I was surprised, though, to discover that a whole bunch of people thought I was serious.

Now, that could be because some of my correspondents have such high regard for me that they figured I really was working with Kofi Annan at the UN, but more likely it's because we just assume that email vacation notes are true. Same thing happens with phishing when hackers use email to steal passwords. What else are we assuming are true, when it might be a joke, or an opinion, or a fraud?

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Listed below are links to weblogs that reference So a rabbi, a priest, a talking duck and a blonde walk into a bar... :

» So a rabbi, a priest, a talking duck and a blonde walk into a bar... from gmtPLUS09
Seeing is believing.It could be a absurdly priced used car to a job opportunity or the recent runaway bride-to-be, in any of these situations we find ourselves obsessed with the context. We ignore the tell tale signs that point otherwise, [Read More]

» Seth Godin from Apperceptions
I had been meaning to write a post about a Seth Godin experience that I had recently, but one of his blog posts today gives me a second reason. [Read More]

» Seth Godin from Aaron Engelhart
Love your stuff, Seth, honestly. However...just commenting on the fact that you got some responses to a false vacation response...well, that's acting in bad faith. And the fact that you don't have public comments enabled is a problem too. I'm sure yo... [Read More]

» Seth's Blog: Hello? from Apperceptions
I wonder if Seth knows that his comments are turned off? [Read More]

» Being yourself can cause a kerfuffle from Writelife
You can never be too careful about what you write and how you write it, which is one of the big pains about writing. You can write something perfectly and still write it all wrong. This thought popped into my [Read More]

» It's only funny when it aint' you from Sethback
Somebody always misses the point. Sometimes it's you. Then it's not so funny. I don't understand why this is even a post on Seth's blog. What's it got to do with anything? [Read More]

« Nouns and verbs | Main | Hello? »