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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« A surprise from Denmark | Main | Coming to an NBA game near you »

So, go ahead and make the hole square!

File this under, "They just don't get it".

My contact info is pretty easy to find on my site, and as a result I'm getting more and more stuff from PR people. Notice that I'm being really generous and calling it "stuff" instead of "worthless, annoying, time-consuming spam."

The PR folks are used to having to shovel loads and loads of outbound stuff in order to get one or two things picked up. That's the way it works in traditional media.

But tell me, please, which blogger out of the 10,000,000 is going to run a story with this headline (I'm not making this up):

REFLECTING REACH AND BREADTH OF ITS MEDIA NETWORKS,

                     THE VENDARE GROUP CHANGES NAME TO VENDARE MEDIA                  

WOW! Now there's something that's interesting and relevant to the people who have a choice about what to read. If your press release is a square peg and all the blogs out there are round holes, that doesn't mean you should flog it anyway.

Many in the flak community are trying to turn blogs into just another media outlet. They're not. Instead, they are a terrific home for the remarkable. Make stuff worth talking about first. Then talk about it.

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Listed below are links to weblogs that reference So, go ahead and make the hole square!:

» Be remarkable from BlogJet weblog

Seth Godin:

Many in the flak community are trying to turn blogs into just another media outlet. They're not. ... [Read More]

» Blogs from 76 | Ideas
Seth has a interesting post on his about the amount of PR SPAM that he's been receiving:But tell me, please, which blogger out of the 10,000,000 is going to run a story with this headline (I'm not making this up): [Read More]

» Hall of Irrelevance: Spamming DIY Media from Like It Matters
I talked more extensively about this in the "Don't Pitch Blogs" post, but here's another fine example, replete with mocking: Seth Godin on the less than newsworthy PR spam he sometimes gets. Note to media relations gurus: unwise to spam... [Read More]

» Set Godin Cites Incredible Press Release From Hell from B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary
Seth Godin fries clueless PR people in a post about a imcredible press release from hell. I could't have said it better! But tell me, please, which blogger out of the 10,000,000 is going to run a story with this... [Read More]

» Bad press? from larry borsato
Seth Godin and BL Ochman both comment on a ridiculous press release that was intended to be promoted by bloggers. This was the headline:REFLECTING REACH AND BREADTH OF ITS MEDIA NETWORKS, THE (name) GROUP CHANGES NAME TO (name) MEDIATo quote... [Read More]

» http://blog.lifebeyondcode.com/blog/_archives/2005/4/7/563753.html from Life Beyond Code

Seth had an intresting post about brainless PR folks trying to get his attention by sending him irrelevant press releases. ... [Read More]

» Have something good to say, say it well from Vy Blog
Seth says it again. [Read More]

» BlueBlitz and Shit PR from The Mobile Technology Weblog
I'm often asked the best way to get bloggers to write about companies. This ranges from the casual enquiry, to the PR agency who realises that they need to start taking blogging seriously, or lose out, big time. PR... [Read More]

» BlueBlitz and Shit PR from The Mobile Technology Weblog
I'm often asked the best way to get bloggers to write about companies. This ranges from the casual enquiry, to the PR agency who realises that they need to start taking blogging seriously, or lose out, big time. PR... [Read More]

» Bad PR still gets press from Russell Page
Heres a rediculous concept. Bad PR still gets press. How? Because people write about how bad it is. Let me show you. So, go ahead and make the hole square! Many in the flak community are trying to turn blogs into just another media outlet. ... [Read More]

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